Soaring Together: Why Marketing and Teaming Are the Ultimate AEC Power Couple
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Soaring Together: Why Marketing and Teaming Are the Ultimate AEC Power Couple
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In this episode of ThriveCAST, host Shannon Singler dives into a powerhouse conversation with Kristi Pempin, CPSM, Vice President of Marketing and Client Development at White Hawk Engineering, a woman-owned, multidisciplinary firm on a mission to shake up the AEC world.
From landing major federal contracts to mentoring the next gen of talent, Kristi shares how marketing excellence isn't just a department - it's a growth engine. You'll hear how White Hawk leverages smart strategy, deep partnerships, and people-first teaming to drive real results across Texas, Oklahoma, and beyond.
Whether you’re a small firm looking to scale or a marketer searching for your seat at the strategy table, this episode is your playbook for building trust, winning work, and staying true to your values along the way.
Key Takeaways:
- Marketing = Growth: Why White Hawk treats marketing and business development as critical, chargeable assets, not overhead.
- Teaming 2.0: How relationship-driven, people-first partnerships are winning more work (and more trust).
- Small Firm, Big Moves: From a no-poach policy to federal wins, how White Hawk is redefining success in the AEC industry.
🎧 Tune in. Take notes. And maybe steal a few playbook pages.
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