Stephanie Leveling, Brand Ambassador for Boss by Integra with over 30 years in the landscape and snow industries, joins Phil to share her journey. From discussing why snow contractors are professionals making massive investments before the first snowflake flies, to the importance of job costing data and supporting women in the trades, Stephanie reveals why proper software implementation is a marriage not a fling, and why turning into the storm instead of running from it has defined her career.

Snow Fighters Institute

Snowfighters Youtube Channel

⭐️ Leave us a review!

Episode Chapters

00:34 - Stephanie’s Background and Career Journey

03:02 - Personal Interests & Industry Involvement

03:58 - Challenges and Defining Moments

06:06 - Transition to the Integra Group

11:53 - Boss Software and Industry Solutions

13:09 - Importance of Professionalism in the Industry

22:10 - Unique Features of Boss Software

25:42 - The Realities of Software Implementation

26:56 - Ensure Successful Onboarding

28:39 - Commitment to Software Adoption

30:24 - Industry Involvement and New Developments

33:48 - Empowering Women in the Industry

37:49 - Promoting Trades and Workforce Development

42:55 - The Impact of AI on the Industry

45:25 - Personal Reflections and Career Advice

Key Learnings

Women Don't Work in the Industry - Prove Them Wrong – In 1993, when Stephanie told her female horticulture professor she had a job offer in the industry, the professor responded: "Women don't work in the industry. They do research." Stephanie held onto that for her entire career to be as successful as possible, always trying to be at top of her game. Now at 50, it's time to give back and help others so they don't go through the same things.

Snow Contractors Are Professionals, Not Helpers – Property managers have no idea what goes into snow removal. There could be an outlay of $250,000 to half a million dollars just in salt in July before anything happens. Mechanics start going through equipment in August, purchasing trucks and equipment - massive investment before serving clients. Stephanie: "We as the industry need to educate them. We need to remind the industry that you are professionals. You can walk away at any time."

Job Costing Is Everything – After a snow event you have a mountain of data - you need to know if you performed, if adjustments are needed, if someone put down too much salt. Boss's job costing is heads and tails above other products because you can get so granular without needing third party help. You can slice and dice it however you want to look at it - critical when the next event comes right on the heels of the first one.

Tech Stack Is a Trap – People tout how big their tech stack is, but the problem is none of them talk to each other. You still have a giant room of admin entering all that data which creates human error and delays getting actual data. Having everything in one place means if you go on a two-week cruise during winter (which nobody does), everybody has the information - not on somebody's desktop or piece of paper in a notebook.

Software Implementation Is a Marriage Not a Fling – It takes three years to fully implement any software platform. People bounce from one software to the next and undermine implementations because the team thinks "in six months this won't even be here, so why bother?" No buy-in from the team means it won't work. It has to start from the top - owner or whoever's running point has to be the champion and stay committed so everybody else buys in.

Discovery...

Listen in as Phil Harwood interviews Jeen Stork from Stork's Plows about Snow Alliance, April 25-26, hosted by Stork's Plows at their Leesport, PA facility. If you're in the snow business, you will not want to miss 2025 Snow Alliance.

Listen in as Phil Harwood interviews Nataly Mualem, an attorney specializing in employment immigration. She is the founder of the Mualem Firm (mualemfirm.com). Her firm provides employment solutions for businesses throughout the United States, including snow contractors. If you're in need of a new source of workers, you will not want to miss this episode.