As the semester in Lillehammer comes to a close, a handful of students reflect on the Snow Business course & their semester in Lillehammer during winter in Norway.

In this episode of the Snow Business podcast, Simon Westgarth is joined by students from

the INN Lillehammer exchange program to reflect on a lecture from Stein Olsen, an expert in

event management and tourism. The group explores how Lillehammer leverages its Olympic

legacy, traditional culture, and stunning winter landscape to host sustainable and impactful

events like the Birkebeiner race and FIS World Cups.

The episode dives into the role of the regional DMO RADA, strategies for boosting tourism in

lesser-known parts of Norway, and the importance of eco-labeling, public transport, and

volunteer engagement. With insights on ripple effects, local food, and managing visitor

capacity during major events, this discussion showcases how event tourism can support

regional development while keeping sustainability at its core.

Join us to learn how Lillehammer is creating a year-round destination through innovation,

community, and a whole lot of snow!

In this episode of the Snow Business Course podcast, host Simon Westgarth sits down with a dynamic group of exchange students currently studying at INN Lillehammer. Having volunteered at various World Cup events in Kvitfjell and Hafjell, these students share their unique behind-the-scenes insights and personal experiences from the slopes. Tune in as we dive into their stories and explore what it’s like to be part of world-class ski events!

During the conference at the hotel, we learned that Venabu is a cross-country ski resort, well

known for its wide-open landscapes, peaceful atmosphere, and accessibility for all levels. It

focuses strongly on sustainable tourism and offers a close-to-nature experience, with

activities like snowshoeing and horseback riding. What really makes Venabu unique is its

authenticity and deep connection to the environment.

Skeikampen’s mountain hotel faces challenges from climate change and

shifting visitor habits. With fewer guests choosing hotels over private cabins, the hotel is

adapting by planning renovations and targeting new markets. They’re also exploring

ways to market Skeikampen as a year-round destination and tackle staffing shortages.

Join Simon Westgarth, Yinke Appeldoorn, Bastian Elbern, Carina

Nettelbeck, Geoffrey Fritz, and Jill van Opstal in this exciting podcast

episode as we take you on a journey to Beitostølen! We’ll share our

experiences from our visit and dive into the unique business they run.

Get an insider’s look at the lessons from the snow business course and

the passion behind it all. Tune in and be inspired!

The passion behind running Pellestova. The marketing and business plan of Alpinco. Family friendliness of Hafjell and selling memorable meetings instead of products. Crazy workload of family-owned rental during week 7 and quality products in the shop. Listen how all this things combined make Hafjell a great skiing resort and the honest opinion if its daily based customers-exchange students who are passionate skiers.

In this episode of the Swix Podcast, host Simon Westgarth is joined by a group of students to discuss the essential role of ski wax in optimising performance on the slopes. The conversation delves into the innovations behind Swix products, the science of ski waxing, and how different conditions affect ski performance. The students share their expertise on selecting the right wax, maintaining skis, and maximising speed and control. During the episode, we also take you behind the scenes of the Swix factory, a meticulously engineered facility where only a handful of dedicated workers craft these high-quality products. Join us as we explore the world of skiing and uncover how the right preparation can make all the difference on the snow.