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What does it look like to have the safety of failure on your marketing team? Many organizations struggle with the idea of failure not realizing this is how they learn. This week's episode is all about learning how to grow from failure, actual encourage risk, and being smart along the way.

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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Careful building big-bang campaigns with long planning times. In agile marketing, the goal is to ensure that we are delivering value quickly and to do that - we have to plan accordingly. This week covers the 4th principle provides some ideas on how to ensure your plan isn't over-cooked from the get-go.

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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No marketing plan is perfect, but learning to learn and adjust frequently is one of primary jobs of a marketer. After a week of adjusting to change - this week Nick discusses this very topic and the importance of focusing on the customer and not your plan.

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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Sometimes our marketing teams become echo chambers for our leadership. They start to sound like our CEOs or marketing directors and struggle to create anything new. Agile marketing works to prevent that by encouraging diversity of opinion and point of view.

This week's episode dives into that topic with 5 points that you can use today to ensure that your team creates value in everything they do.

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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Continuing on in season 3 on agile marketing, Nick talks about the importance of transparency in marketing across the organization including your relationship with leadership and your marketing agency.

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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Over the past year, Google has found new competition in terms from ChatGPT and other AI platforms. But, that's not all. Marketers are finding that Instagram and many of today's most popular social media platforms are also operating as search engines. In today's bonus episode, we skip over agile marketing to discuss tactics and how your organization can take advantage of Instagram as a search engine through optimization.

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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No marketing plan survives a full year. In this week's episode Nick covers how agile marketers manage change. Rather than reacting to change, agile marketers respond to it in a calculated fashion to make sure their organization finds success in an ever-changing environment.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send us a text

In this week's episode, Nick tears down hierarchy and provides guidance on how to shift from worrying about the highest paid person in the room and building marketing and business strategies that focus on collaboration across your team.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.