What makes RE/MAX agents outperform others 2 to 1 in sales?

In this episode of The Den, we're joined by Ryan Brown, Qualifying Broker and Owner of RE/MAX of Farmington. Hosts Ben, Paul, Shannon, and Aspen dig deep into the values, systems, and leadership behind RE/MAX’s six-year reign as San Juan County’s top brokerage. Ryan shares insights into agent recruitment, brand strength, and what it takes to run a high-performing real estate operation without sacrificing integrity. If you're a buyer, seller, or Realtor looking to understand what really drives success in this business, this one’s packed with local relevance and proven strategy.

KEY TAKEAWAYS

• RE/MAX is the #1 brand in real estate by global sales volume
• RE/MAX agents close 2 to 1 compared to other brokerages
• Culture and mindset matter more than production in agent recruitment
• Broker liability makes agent selection a high-stakes decision
• Leadership means cutting even top producers if they cross the line
• Systems and structure are the backbone of a high-functioning brokerage
• Trust, autonomy, and mentorship drive long-term agent success
• RE/MAX's brand recognition builds client trust instantly
• Professionalism and continued growth are essential traits of top agents
• The goal is not more agents, but the right agents with the right mindset

BEST MOMENTS

00:01:33. “When you think RE/MAX, what do you think of?”
00:02:23. “It was incredible to see people from Portugal… Olympics.”
00:03:12. “The RE/MAX model has always been to help the agent build their business.”
00:04:23. “Have you turned agents down that wanted to come to the RE/MAX brand?”
00:05:47. “If I do something wrong, the agent's not liable.”
00:07:18. “We're willing to cut off a major branch of our business to help it thrive.”
00:10:03. “People call for everything… it’s like you're a coach 24/7.”
00:14:21. “If I do five of these a day, that system to get to the goal… that’s my happy place.”
00:27:55. “When I think of RE/MAX, I think of leadership.”

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