エピソード

  • Building a Beauty Brand that Actually Pays

    Building a Beauty Brand that Actually Pays
    2025/06/18
    Mimi Usman is more than just a makeup artist—she’s building a beauty brand that speaks confidence, culture, and creativity. In this episode of Smart Growth, Mimi shares how she turned her passion for makeup and gele styling into a growing business, the real hustle behind getting consistent clients, and what it takes to stay relevant in Nigeria’s fast-moving beauty space. Our expert joins the conversation with practical business tips on how to grow visibility, set profitable pricing, and turn skills into structure. If you’re a creative trying to turn talent into income, this one’s for you.
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    18 分
  • Baking Profit: Turning Cakes into a Thriving Business

    Baking Profit: Turning Cakes into a Thriving Business
    2025/06/11
    In this episode of Smart Growth, we sit down with Mulikat Apeke Bridget, a passionate confectionery vendor and cake artist who’s building a thriving baking business in Nigeria. She shares her journey into the world of cakes, how she attracts customers, manages orders, and the real hustle behind growing a business in a saturated market. Our expert also joins the conversation to offer practical, business-focused advice on increasing visibility, pricing for profit, and scaling smartly. Whether you’re in food, fashion, or any product-based business, this episode is packed with insights you can apply today.
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    21 分
  • Selling Real Beauty in a Market Full of Fakes

    Selling Real Beauty in a Market Full of Fakes
    2025/06/17
    In this episode of Smart Growth, we sit with Praise Odinaka, founder of Ina_rayz Beauty, a bold, purpose-driven Beautypreneur committed to selling original skincare products and promoting holistic wellbeing for women. From starting her journey in the beauty industry at just 18 to building a brand that stands out in Nigeria’s saturated and counterfeit-ridden market, Praise shares her story, struggles, and how she’s earning her customers’ trust every day. Odinaka received expert advise and support from Soji Akinlabi who is a storyteller and a serial entrepreneurs on how to grow her revenue month-to-month.
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    21 分