In this episode of Small Biz Florida, host Tom Kindred speaks with Petra Wilkes, founder of Sage and Lore Counseling Services, during the 2025 Veterans Florida Expo and Battle of the Pitches in Tampa. A Navy veteran and former air traffic controller, Petra shares how her personal journey through mental health challenges led her to create a counseling practice rooted in storytelling and connection.

Petra introduces listeners to the power of narrative therapy—helping clients “re-author” their lives—and discusses her innovative Sage Play Sessions, which use board games as therapeutic tools to build relationships and trust. She also opens up about the realities of running a mission-driven business, emphasizing the need to balance passion with sustainability.

Petra credits her growth as a business owner to her involvement with Florida Gulf Coast University's (FGCU) entrepreneurship program, which gave her the tools and confidence to move her vision forward. The episode closes with a powerful reminder from Petra: "Turn the page, write your story, and change your life."

This podcast episode was recorded live at the 2025 Veterans Florida Expo and Battle of the Pitches hosted at the Hilton Tampa Airport Westshore. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.

Connect with Our Guest: https://sageandlore.com/

In this episode of Small Biz Florida, host Tom Kindred reports from the 2025 Veterans Florida Expo and Battle of the Pitches in Tampa, spotlighting veteran entrepreneurs who are transforming their service experience into business success.

Tom interviews Navy veteran Jake Schmidt, founder of Tekton Trades, a custom woodworking business known for producing heirloom-quality furniture. Jake shares his personal story—from growing up in a large family and helping his father build their home, to serving in the Navy, and eventually carving out a new path in entrepreneurship.

Jake opens up about the challenges of transitioning from military life to running a business, and how programs offered by Veterans Florida helped him build a solid business plan, understand profit margins, and develop growth strategies. He also discusses his pitch for Tekton Trades, which addresses the need for durable, high-quality furniture in a market saturated with disposable alternatives.

This episode highlights the importance of hands-on training, mentorship, and veteran-focused resources in turning craftsmanship into a thriving business.

This podcast episode was recorded live at the 2025 Veterans Florida Expo and Battle of the Pitches hosted at the Hilton Tampa Airport Westshore. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.

Connect with Our Guest: https://tektontrades.co/

In this episode of Small Biz Florida, host Tom Kindred continues coverage of the 2025 Veterans Florida Expo and Battle of the Pitches—an event designed to support and spotlight veteran entrepreneurs across Florida. The expo brings together a wide array of business resources, mentorship opportunities, and startup showcases, all aimed at helping veterans succeed in their entrepreneurial journeys.

Tom interviews Paris Cheffer, Chief Experience Officer at JULO Strategy Global, an organization focused on guiding individuals from an employee mindset to a CEO mindset. Paris discusses JULO’s approach to teaching vital CEO skills—such as automating tasks, effective scheduling, and mastering delegation—all crucial for business scalability and leadership.

The conversation highlights the unique challenges veterans face when transitioning from military service to business ownership, and how structured training and mentorship can ease that shift. Paris also introduces JULO’s CEO Exchange, a program where CEOs collaborate to solve real-world business challenges. This episode reinforces the power of mindset, leadership development, and peer support in building a thriving business.

This podcast episode was recorded live at the 2025 Veterans Florida Expo and Battle of the Pitches hosted at the Hilton Tampa Airport Westshore. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.

Connect with Our Guest: https://julostrategy.com