Silence Is Not a Strategy | Dr. Ami Palmer
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Silence Is Not a Strategy | Dr. Ami Palmer
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Silence is one misinformation strategy — it's just the wrong one. And when organizations do speak up, they often make the same mistake: assuming that better information changes minds. Dr. Ami Palmer, clinical ethicist and health misinformation researcher at MD Anderson Cancer Centre, has a more useful framework, and it starts with showing up in the information environments where your audience actually forms its beliefs.
The conversation covers why frequency matters as much as accuracy, why organizations need to be present in the spaces where misinformation is already circulating, and why targeting the extremists is a waste of resources. The people worth reaching are the ones in the middle, still open to evidence, who just need a clear, respectful, data-backed counter to the talking points they are already hearing. Palmer also explains why changing someone's mind is rarely about giving them better information. And what organizations need to understand about how beliefs are actually formed.