This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into September launches, & what's actually working in 2026.

September is typically go time for courses & service offer launches. It's the last chance for 12 week courses to get done before the end of the year and even the most seasoned evergreen fans can strt to doubt whether they should be gearing up for right now.

Except Sophie's worst launch ever was a September one & she's doing it differently this year.

The question we keep circling is the one you're probably sitting with too: does it still have to be the big masterclass-then-open-cart formula, or has that stopped working?

Ruthie's about to attempt her first proper launch & is talking herself out of it in real time, convinced her audience isn't big enough & nobody will turn up.

Sophie's done years of them & keeps landing on the same thing: the launches that worked best were the ones she barely counted as launches, & they all shared one thing.

In this episode:

• The September launch Sophie swears she'll never do again: a 3-day event that went well on paper, & the client feedback that explained why it flopped
• Ruthie's launch wobble in real time: 11 in the room, wanting 25, & the story about her audience she can't stop telling herself
• The "launch" Sophie wasn't even trying to run that out-earned every launch she actually planned, & the thing it had that the planned ones didn't
• The £97 membership with 13 people signed up before the workshop had even finished, & the "launch PTSD" sitting behind it
• Why you have to talk about it far longer than feels sane, & the DM that proves it

New episodes every Tuesday.

Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative

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