This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into whether you should bother jumping on viral Instagram trends, & the snobbery quietly building around them. Sophie's had a summer with next to no capacity, so she's leaned on trends to stay visible, & then sat on one post for 2 days because a corner of Instagram has decided trends are a bit beneath us all.

So we get into whether jumping on a trend is ever actually worth it, or whether it's a fast track to the wrong followers & a feed full of noise. Ruthie coaches this for a living, & she's got a two-question test she runs before touching any trend that has nothing to do with going viral.

Plus why your audience isn't seeing what you're seeing, & what that means for what's actually safe to post.

In this episode:

• The 2 questions Ruthie runs before jumping on any trend (neither is "will it go viral")
• The hula-hoop video that went viral & why it was one of the worst things to happen to that account
• What butter yellow & the "kinda chic" trend are really doing under the fun
• Why the same trend clogging your feed hasn't reached your clients once
• The summer content that quietly works, & when lighter is exactly right

New episodes every Tuesday.

Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative

When you're ready, here's the next step:

Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more]

Show notes links:

The Australian radio show -

Ruthie's Bloody Good Story Club - https://ruthiefpn.myflodesk.com/wait2