Migrating your store to Shopify can tank your organic traffic if you're not careful. In this episode, Leighton Taylor and Patrick Rice walk through the exact pre- and post-launch checklist that protects your SEO, ad tracking, and conversion rate when making the switch.

Links Mentioned

• Microsoft Clarity (free heatmaps & session recordings): https://clarity.microsoft.com
• LambdaTest (cross-browser & device testing): https://www.lambdatest.com
• Screaming Frog SEO Spider: https://www.screamingfrog.co.uk/seo-spider/
• Matrixify (Shopify data import/export): https://apps.shopify.com/excelify
• SEMrush: https://www.semrush.com
• Patrick's Post-Launch SEO & Ads Checklist: https://docs.google.com/spreadsheets/d/1yVGNMzXcDhBkHCDsX05dqO7tmEqd8XHPT6fP3ecx-b4/edit?usp=sharing

Chapters

• 0:00 Intro
• 2:48 Why Merchants Move to Shopify
• 3:41 Shopify's Analytics & AI Advantages
• 6:09 How Migrations Go Wrong: SEO
• 8:02 Pre-Launch SEO Checklist
• 10:06 Ad Tracking & Conversion Setup
• 12:35 Using Microsoft Clarity
• 13:54 Redesign & Modernize Your UX
• 14:51 Dev Mistakes to Avoid
• 16:51 Keep Your Content During Migration
• 18:07 Testing Checkout & Fulfillment
• 19:53 Cross-Device & Browser Testing
• 24:31 The Three Migration Phases
• 25:49 Pre-Launch Design & UX Planning
• 27:58 Pre-Launch SEO Crawl
• 30:21 Blog on a Subdomain: SEO Impact
• 32:49 Post-Launch Day-One Checklist
• 37:23 Protecting Your Google Merchant Center Data
• 39:08 Monitoring Revenue After Launch
• 41:40 Importing Products & Customer Data
• 44:29 Wrapping Up & How to Get Help

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work With Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

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