In this episode of Shop the Scroll, Ashley Wright and Zain Ali break down the role of TikTok Shop affiliate groups and how brands can leverage them for massive growth.

We dive into:
✅ How affiliate groups work and why they matter for scaling
✅ The do’s and don’ts of working with creator communities
✅ Why some brands struggle in their first 90 days—and how to push through
✅ The impact of TikTok Shop bans, updates, and policy shifts
✅ Predictions for TikTok Shop in 2025 and why NOW is the best time to get in

If you're looking to crack the code on TikTok Shop and build a winning strategy, this episode is a must-listen. 🎧

🔗 Tune in now and stay ahead of the curve! #ShopTheScroll

This week on Shop the Scroll, we hit the panic button for an emergency episode. With TikTok Shop potentially shutting down in the U.S. this weekend, we dive deep into the chaos, uncertainty, and implications for brands, creators, and the entire e-commerce ecosystem.

We cover:

• The Ban Drama: What’s actually happening, why this could be TikTok Shop’s final weekend, and the political tug-of-war behind the scenes.
• What It Means for Creators and Brands: How a shutdown could derail incomes, disrupt affiliate strategies, and push attention to competing platforms like Rednote, Flip, or Instagram.
• The Fallout and Next Moves: Practical steps you can take today to prepare for the worst while hoping for the best.

This episode isn’t just a discussion—it’s a survival guide for navigating the potential TikTok Shop blackout.

🎙️ Listen now for real-time insights and actionable advice. Will this be the last episode? We’ll know soon.

📢 Stay updated—subscribe and be the first to hear what’s next!

0102: TikTok Shop Trends for 2025

In this second episode of Shop the Scroll, Ashley Wright and Zain Ali dive deep into the evolving trends and strategies that will shape TikTok Shop in 2025. With brands, creators, and affiliates continuously adjusting to the platform’s rapid developments, Ashley and Zain break down key predictions and actionable insights to help businesses stay ahead of the curve.

Here’s what you’ll learn in this episode:

🎯 The Rise of Live Shopping: Why live streaming still has massive untapped potential in the U.S. market and how brands can make it profitable without breaking the bank.

📈 Health, Wellness, and Beyond: With health brands dominating TikTok Shop, Ashley and Zain discuss which untapped categories—like apparel, jewelry, and food—are poised for explosive growth this year.

🤖 AI-Generated UGC & Changing Content Trends: How advancements in AI could disrupt TikTok Shop content creation and why brands should be prepared for a shift from short-form videos to more interactive formats.

🔄 Affiliates and Community Building: Discover why top-performing brands are shifting focus to building long-term relationships with affiliates through communities and ongoing engagement—and how platforms like Lark might play a role in the future.

💡 Subscribe & Save—The Game Changer?: Ashley and Zain speculate on TikTok’s rumored subscription feature and how it could revolutionize recurring revenue models for TikTok Shop brands.

🔥 What’s Next for TikTok Shop Ads?: As TikTok introduces new ad commission structures, brands need to rethink their strategies to keep affiliates happy while driving sustainable growth.

If you're looking to dominate TikTok Shop in 2025, this episode is packed with tactical advice and future-forward thinking to help you thrive in the fast-paced world of social commerce.

🎧 Hit play and subscribe to Shop the Scroll for weekly insights into TikTok Shop trends, strategies, and success stories!