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Shop Different, Play Different

Shop Different, Play Different

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What does it actually take to write someone else's story in their own voice?In this episode of The Bag Drop: Untold Stories in Golf, host Matt Considine and co‑host Dr. Kevin Moore (a.k.a. “The Professor”) sit down with New Club Chicago's 2026 captain (and reigning club champ) Zander Nethercutt to trace an unlikely path: a 2017 essay about the Apple Store, a Facebook message six years later, and three years of near-daily phone calls that turned into Shop Different: How Retail Revealed Apple's Genius — the book he ghostwrote with Apple Store founder Ron Johnson. It's a conversation about writing as thinking, the discipline of changing your mind, and why the best clubs (and the best stores) are built around people, not product.The conversation dives into:What a rainy monthly medal at Oak Brook tells you everything about a club: consistency, ritual, and showing up for guys you actually care aboutHow Zander beat Ron Johnson in their first round together — and why that round became a bookThe decision to stop writing about Ron and start writing as Ron, and the dinner-party question that flipped the whole projectRon's first memory — and the unconditional love that shaped a careerThe green-vs-blue text myth, and why Zander now thinks his viral take got Apple exactly wrongLaunch, deepen, restore: how the Apple Store was designed from the customer backward, and what golf retail could steal from itConnect with our guestZander Nethercutt📖 Amazon Book Pre-order: https://bit.ly/4esvV8Q💼 Linkedin: https://www.linkedin.com/in/zander-nethercutt-0583b683/📝 Substack: https://substack.com/@zander/notes 📸 Instagram: https://www.instagram.com/zandercutt/|Follow The Bag Drop📸 Instagram: https://www.instagram.com/thebagdrop 🐦 X/Twitter: https://x.com/thebagdropgolf 📺 YouTube: https://www.youtube.com/@TheBagDropGolfListen to The Bag Drop🎧 Apple: https://podcasts.apple.com/us/podcast/the-bag-drop-untold-stories-in-golf/id1430328006🎧 Spotify: https://open.spotify.com/show/2xRWtUBJH8RazdLw14oaGH🎧 Transistor: https://thebagdrop.transistor.fm/Join the NewClub community🌍 Website: https://www.newclub.golf📸 Instagram: https://www.instagram.com/newclubgolf/🐦 X/Twitter: https://twitter.com/newclubgolf📺 YouTube: https://www.youtube.com/@newclubgolf💼 LinkedIn: https://www.linkedin.com/company/newclubSupport our Partners🐝 NewClub: https://www.newclub.golf🏌️ Titleist: https://www.titleist.com🌐 Golf Blueprint: https://www.golfblueprint.com Additional Links: ✍️ Zander's 2017 Essay "The Luxury Network": https://zandercutt.com/2017/11/15/the-luxury-network/📖 Preorder "Shop Different: How Retail Revealed Apple's Genius": https://bit.ly/4esvV8QConnect with Matt & The Professor🎙️ Matt Considine — 🐦 X/Twitter: https://x.com/consequential85 | 📸 Instagram: https://www.instagram.com/consequence18/ | 💼 LinkedIn: https://www.linkedin.com/in/matt-considine-103bb21/📚 Dr. Kevin Moore ("The Professor") — 🐦 X/Twitter: https://x.com/kevcmoore | 📸 Instagram: https://www.instagram.com/kevcmoore | 💼 LinkedIn: https://www.linkedin.com/in/kevin-moore-177b30b3/Chapters00:00 Introduction03:11 The Role of Competition in Golf05:50 Understanding the Role of a Club Captain08:32 Xander's Journey to Becoming a Writer11:18 The Impact of Writing on Personal Growth14:05 The Story Behind 'Shop Different' Book17:08 Lessons Learned from Ron Johnson19:47 The Personal Journey of Xander Nethercutt34:45 The Call to Retail: A Personal Journey38:48 The Shift: From Writer to Ghostwriter42:55 Revisiting Perspectives: Apple as a Luxury Brand47:26 The Evolution of Apple: From Humble Beginnings to Iconic Stores51:09 The Pressure of Leadership: Balancing Speed and Strategy56:43 The Role of Action: How Doing Shapes Thinking01:01:27 The Power of Kindness in Leadership01:04:59 Cutting Stories: The Art of Editing and Its Impact01:09:37 Lessons from High Performers01:16:08 Self-Actualization through Golf01:21:17 Redefining the Golf Experience01:27:29 Finding Passion in GolfWhat is The Bag Drop?The Bag Drop features weekly stories from the culture, community and characters shaping golf today. Produced by NewClub Golf Society, each episode blends authenticity and expert insights for passionate golfers at all levels. Special guests from clubs, courses and every corner of the changing landscape join us for thoughtful, in‑depth discussions on all things golf.What is NewClub?Founded in 2017, NewClub is the premier private golf society in the United States. It blends the community and access of a private club with the variety and affordability of public golf. Members enjoy thousands of reserved tee times, competitions and events at exceptional partner courses across our local chapters, as well as signature trips and exclusive perks. NewClub is revolutionizing golf membership, making the game more meaningful for those who love it.
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