『Shooting the Shift』のカバーアート

Shooting the Shift

Shooting the Shift

著者: Shift•ology Communication
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Shift•ology's team of communication professionals takes time to reflect, share and provide insights that help you Reach more, Convince more and Win more.

We feature casual and fun conversations, tips and topics surrounding the science of communication.

© 2025 Shift•ology Communication | All rights reserved.
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  • E17 - 20 Years of "In Ohio Country Today"
    2025/07/21

    The “In Ohio Country Today” television program has been sharing the stories of Ohio agriculture and farm families for 20 years. The veteran farm broadcasters delivering those stories, however, have been doing it much longer. In this episode of Shooting the Shift, Dan Wilson, Alan Davis and Gary Jackson draw on over 100 combined years of experience and hall of fame careers to share how “In Ohio Country Today” started and has grown; the changes they’ve experienced; and the memories they’ve carried with them along the way.

    Guests:

    • Dan Wilson, Host/Producer, "In Ohio Country Today"
    • Alan Davis, Co-Host, "In Ohio Country Today"
    • Gary Jackson, Veteran Ag Reporter and Co-Host, "In Ohio Country Today"

    Episode Links:

    • Record a Happy 20th Anniversary On-Air Greeting
    • Visit InOhioCountry.com
    • Blog: Celebrating 20 Years of "In Ohio Country Today"
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    26 分
  • E16 - Long Live Real Journalism
    2025/06/10

    Meat hooks? Razor Blades? Tape? No…we’re not talking with a butcher, but rather a highly-experienced, well-trained and trusted journalist who has been covering the State of Ohio via radio, print, television and internet for decades.

    In this episode of Shooting the Shift, Jo Ingles gives us a history lesson of the journalism profession, and shares what it’s like to be a real journalist these days in an era of fake news and self-appointed experts.

    Guest:

    • Jo Ingles, Sr. Reporter/Producer, Ohio Public Radio & Television

    Episode Links

    • Learn more about Jo Ingles
    • Visit the Ohio Statehouse News Bureau
    • Blog: Journalism in the Era of Fake News: A PR Pro's Perspective


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    41 分
  • E15 - We're Sustainable, and We're Going to (Im)prove It!
    2025/05/13

    "Sustainability" often means different things to different people. And it’s no secret there’s increased consumer preference and demand for food produced from sustainable sources.

    But what exactly does that mean? Who defines that? And how does a company, let alone individual farmers, establish a system for accurately tracking, measuring and proving their efforts truly making a difference?

    In this episode, a director of sustainability for a milling company in Michigan tells us communication and science is at the heart of it all.

    Guest:

    • Lisa Woodke, Sustainability Director, Star of the West Milling Company

    Episode Links:

    • View Star of the West's Sustainability Report
    • View Cooper Farms' Sustainability Report
    • Blog: Get Started Sharing Your Agricultural Sustainability Story
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    28 分
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