Meet Sheldon Bishop, co-founder of Narrative, a YouTube and podcast agency focused on helping B2B tech companies turn complex products and technical expertise into content that drives understanding, adoption, and measurable leads.

Sheldon started as a creator long before becoming a founder, experimenting with everything from real estate videos to Formula 1 Shorts before eventually building Narrative and going all in on B2B tech. His biggest lesson from those experiments: growth compounds when you stay with something long enough.

We talk about why your customer should be the hero of your marketing, why being too broad can actually hurt growth, how creators influence which AI products reach mainstream adoption, and the three-step framework Sheldon would use to build a YouTube strategy from zero.

Whether you're a founder, marketer, creator, or B2B brand trying to turn content into actual business results, this episode is about finding a specific audience, earning their trust, and giving that attention somewhere useful to go.

Learn more about Sheldon:

Narrative:
https://www.narrativecontentstudio.com/

Narrative builds YouTube-native video and podcast systems specifically for B2B tech companies.

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