Shel Horowitz: Why Price Wars Kill Your Roofing Business (And What to Do Instead)
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Shel Horowitz: Why Price Wars Kill Your Roofing Business (And What to Do Instead)
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概要
Most roofing contractors compete on price.
And that’s exactly why their margins shrink.
In this episode of the Roofing Business Growth Circle, Jacques Skuteeki interviews marketing strategist and author Shel Horowitz, who explains why green roofing isn’t just environmental, it’s a powerful differentiation strategy.
If you're tired of:
• Competing with low-bid contractors
• Watching margins disappear
• Attracting price shoppers
• Fighting in a race to the bottom
This episode will shift how you think about positioning.
Shel breaks down:
✔ Why competing on price is a losing game
✔ How eco-roofing creates premium niches
✔ Solar roofing tiles, deep insulation & green roofs explained
✔ “Press partnership to profit” marketing strategy
✔ How to pivot into consulting later in your career
✔ Why higher purpose actually increases profitability
✔ The long-term ROI conversation contractors must have
You’ll also hear examples from companies like Patagonia, Ben & Jerry's, and Interface, plus insights from the deep retrofit of the Empire State Building.
This conversation is about future-proofing your roofing company.
Because when you differentiate, you control pricing.
Shel’s Free Offer
Shel is offering:
• 30-minute strategy call
• Free marketing resources
• Access to slides from this presentation
Visit: goingbeyondsustainability.com and click “Freebies.”
YBN BONUS RESOURCE
Plan your roofing business for higher profitability, smoother operations, and a future-ready exit. This is a must-have checklist for contractors who want to grow smarter and build a business that works without them every day.
👉 Get your free checklist here:
https://yourbusinessnation.com/services/exit-ready
Subscribe for Weekly Roofing Growth Strategies
If you want:
- Higher margins
- Better systems
- Smarter positioning
- An exit-ready roofing company
Subscribe to the Roofing Business Growth Circle Podcast.
👉 Want to be a guest on the Roofing Business Growth Circle Podcast? Share your insights and success story with other roofers here: https://roofingbusinessgrowthcircle.com/
Want to connect with Jacques Skuteeki
Email: jacques@yourbusinessnation.com
Website: Jacques360.com
Text: +1-323-590-0437
You can be a featured speaker on Roofing Business Growth Circle Podcast
Go check out why you should be on the show:
https://roofingbusinessgrowthcircle.com/