She built a fashion brand that sold over 35,000 pieces..Ft Nkiru Achukwu | Founder of Zephans & Co
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She built a fashion brand that sold over 35,000 pieces..Ft Nkiru Achukwu | Founder of Zephans & Co
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In this episode of the Fashion Roundtable, we sit down with Nkiru Achukwu, the powerhouse founder of Zephans & Co and this conversation did NOT hold back. From struggling to find clothes in her size, to surviving COVID, to scaling past 35,000 pieces sold, Nkiru shares the raw, unfiltered story behind her brand.
Whether you're a fashion lover, a business owner, or someone building from scratch, this episode will inspire and challenge you.
00:00 - 2:00 — Intro
2:00 - 9:00 — How It All Started
9:00 - 11:00 — How COVID Solidified the Brand
11:00 - 12:45 — Pricing Strategy
12:45 - 16:00 — Website Route
16:00 - 20:20 — 35,000 Pieces Sold
20:20 - 19:50 — Trends & Balancing
19:50 - 25:13 — Collaboration & Partnerships
25:13 - 26:09 — Marketing
26:09 - 28:15 — How Opening a Physical Store Enhanced the Business
28:15 - 29:17 — Credit direct Hype
29:17 - 29:40 — Staff Strength
29:41 - 36:12 — Funding
36:12 - 41:15 — Collaborating With Similar Brands
41:51 - 42:04 — Downside Moments
42:04 - 48:00 — Dealing With Copying
48:20 - 57:40 — Advice to Upcoming Fashion Entrepreneurs
57:41 - 57:49 — 🎁 Giveaway!
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