Jocelyn Ho didn't plan to start a business. She planned to keep her plants by the window.

She was a new immigrant. Covid hit. No jobs, no path forward, and a south-facing window full of rare tropical plants her husband kept complaining about. So she sold them. Made $1,000 in a weekend. Kept going.

What we covered:

How she went from accidental plant seller to running a full-scale rare plant operation

What EO Detroit gave her that no business book could

The "arrival fallacy" and why hitting the goal often leaves you emptier than you expected

Staying the visionary when the business starts to need process

Why she thinks right now is the best time in history to build something

This conversation reminded me that the best businesses start as something you'd do anyway. Jocelyn was just honest enough to follow that.

Jocelyn, thank you for being so open about the real stuff. The struggle, the doubt, and the joy you've found on the other side of it. That's the episode right there.

*Chapters*

00:00 Intro

01:00 Meet Jocelyn Ho and Rare Plant Fairy

02:07 How the company name came together

03:20 Why people buy plants and what they get back

06:03 Defining entrepreneur and visionary

07:36 Staying creative when the business needs process

10:13 What EO Detroit did for her as a founder

13:48 Who buys rare plants and how the business works

14:32 From Hong Kong to Detroit: her immigration story

17:27 The arrival fallacy and redefining success

21:32 Antifragility and what it means to build something real

25:16 Growth mindset, abundance, and optimism

27:26 Why she's on this planet and what legacy means to her

*Connect with Jocelyn*

https://www.linkedin.com/in/jocelyn-ho-rpf

https://www.instagram.com/jocelynho313/

https://www.facebook.com/rareplantfairy/

~~~

*Connect with Coach Bob*

https://www.linkedin.com/in/bob-shenefelt

https://www.instagram.com/imatterrevolution

https://www.facebook.com/iMatterRevolution

https://x.com/iMatterCoachBob

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