Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode, we sit down with Rita, founder of Lick Your Phone Media, one of Australia’s leading hospitality-focused social media agencies.

What started as a passion for food content and a failed e-commerce attempt turned into a powerhouse agency serving 100+ concurrent hospitality clients with a 27-person remote team. Rita shares how a single opportunity to manage social media became the foundation for something much bigger.

We dive into how she used EDM email sequences to win early clients, why she delegated sooner than most founders would, and how systems became the backbone of her scale. From ClickUp and Zapier to Make.com, PandaDoc, Xero and AI automation, Rita explains how operational efficiency fuels creative growth.

The conversation explores trend-spotting across TikTok and Instagram, building credibility through mentorship groups and awards, filtering out bad-fit clients, and why restaurant advertising is more about branding and top-of-mind recall than immediate ROI.

We also unpack leadership, routines, therapy, long-term vision, her goal of building an eight-figure business, and the tech startup she is building alongside the agency.

💡 What You’ll Learn in This Episode: ✅ How Rita grew to 100+ hospitality clients ✅ Why systems and delegation are critical for scale ✅ How AI and automation improve agency efficiency ✅ The real goal of restaurant advertising ✅ How to identify and avoid bad-fit clients ✅ Leadership lessons from scaling a remote team ✅ What it takes to build toward eight figures

If you’re building an agency, working in hospitality, or curious about how modern marketing businesses scale sustainably, this episode is packed with practical insights.

🔔 Watch now to learn how strategy, systems and clear positioning can turn creative passion into a scalable business.

Follow Point Zero One Podcast on socials for more shorts:

Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

https://forms.gle/rGKdmMfaVSZhwgBA8

Connect with Rita Agoulian:

Website: lickyourphone.com

LinkedIn: linkedin.com/in/rita-agoulian-8722841a2

Instagram: https://www.instagram.com/rita.agoulian/