Terra Csotty walked into an awards ceremony still in a fog. Minutes earlier, her car had rolled three times on a Chicago expressway. Everyone lived. And standing on that stage, collecting an award she barely registered, she had one thought. I could have died and nobody knows who I am.

That moment didn't break her. It aimed her.

Terra owns four Real Producers publications across Michigan. She built all of it from scratch, starting from a stay at home mom with a Cutco knives background and a partner who didn't want to be on camera.

She's not running a magazine. She's running a community that happens to print one.

Things we tackled in this episode:

→ How Real Producers actually works and why realtors don't pay a dime

→ The difference between connecting people and selling to them

→ What it really takes to stay top of mind without overkill

→ Why she'll turn down a potential partner without burning the bridge

→ What success looks like when you stop tying it to a number

Terra's been doing this for eight years because she loves it. That's the whole story. And she told it straight.

Thanks, Terra! The rollover story alone was worth the whole conversation. Appreciate you bringing it.

*Chapters*

0:00 - Intro

1:00 - Who Is Terra the Connector

3:45 - How Real Producers Works

5:40 - From Stay at Home Mom to Four Publications

6:40 - What Covid Did to the Business

9:00 - Being Referable and Why It Matters

11:20 - You Can't Sell Something You Don't Believe In

15:00 - The Business Model Behind Real Producers

20:00 - The Book, the Speaking, and What's Coming Next

21:40 - Where the Drive Actually Comes From

23:05 - The Rollover and the Moment That Changed Everything

28:40 - Patience, Parenting, and Getting Your Priorities Straight

30:50 - How She Defines Success

*Connect with Terra*

linkedin.com/in/terra-csotty-60a2661

https://www.instagram.com/terratheconnector/

~~~

*Connect with Coach Bob*

https://www.linkedin.com/in/bob-shenefelt

https://www.instagram.com/imatterrevolution

https://www.facebook.com/iMatterRevolution

https://x.com/iMatterCoachBob

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*Prefer to listen?*

Spotify → https://open.spotify.com/show/4iCo6LWV5VJO15Tz9PTIVo

Apple → https://podcasts.apple.com/us/podcast/id1896824840

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