In this fifty-seventh episode of My Kind of Business, Alex is joined by Sharn Khaira, founder of the Asian Female Entrepreneur Collective, a global community dedicated to empowering Asian women to smash through cultural barriers, build thriving businesses and live the lives they truly deserve.

Sharn's journey is nothing short of extraordinary. Raised in a strict Sikh family, she went from hiding in school toilets with no friends to becoming a seven figure subconscious and strategy business mentor.

After escaping a toxic corporate role, she built Desi Bride Dreams into an award winning wedding planning business featured on BBC Breakfast, BBC Asian Network and the UK's biggest wedding publications, before founding the Asian Female Entrepreneur Collective in 2017.

In this episode Alex and Sharn explore:

• Growing up in a strict Sikh family and challenging cultural norms
• The journey from isolation and self-doubt to unshakeable self-belief
• Navigating workplace bullying, anxiety and knowing when to walk away
• Leaving corporate in 2014 and launching Desi Bride Dreams against all odds
• Transitioning from wedding planning into coaching and community building
• Founding the Asian Female Entrepreneur Collective and its global mission
• Subconscious reprogramming and the mindset practices that changed everything
• Building a luxury personal brand that attracts high value clients
• Charging premium prices with confidence and knowing your worth
• Navigating grief, seasons in business and embracing change with resilience

Timestamps

[00:00] Introduction to Sharn's inspiring journey [01:23] Childhood aspirations and societal challenges [03:26] Travel at 18 and breaking free from cultural restrictions [09:01] Transformative experiences from travelling and university [12:29] Workplace bullying and mental health struggles [14:38] Quitting corporate to start a wedding blog [18:30] Launching her first business and overcoming skepticism [22:08] Growing her wedding business into a high value brand [26:52] Transitioning into coaching and mentoring [33:16] Building a luxury brand and charging premium prices [35:22] Gratitude, visualisations and energy management [36:37] Navigating grief, seasons and resilience [41:18] Relentless drive, holistic strategy and subconscious programming [42:43] My business is expansion

Key Highlights

• The power of knowing you hold the ability to change your own course
• Building Desi Bride Dreams into a nationally recognised brand in under two years
• Why subconscious reprogramming is the foundation of seven figure success
• Staying in an elevated emotional state during life's hardest seasons
• Building a luxury brand rooted in consistency, authenticity and confidence

Connect with Sharn afecollective.com instagram.com/sharn.khaira.mentor

Connect with Alex alexmccarthycoaching.com instagram.com/alexmccarthycoaching