If you have ever answered the question "so what do you do?" with "I just have a little sourdough business" — this episode is for you. This is one of my most personal and most passionate episodes, and I am so glad to be bringing it back for our two-year birthday month because I believe it deserves to be heard by every single baker who has ever minimized what she is building. This is not a tactical episode. It is a heart-level conversation. And it might be exactly what you needed to hear today.

In this episode I am making the case — clearly and with a lot of passion — for why it is time to drop the word "little" from your business vocabulary for good. What you are building is significant. The impact you are having on your family, your community, and the next generation is real and it is worthy of being spoken about with pride and confidence. I am giving you seven concrete, actionable steps to help you start owning the value of your business in the way you talk about it, think about it, and show up for it every single day. By the end of this episode, you will have a clear path forward — and hopefully a whole lot more confidence in what you are building.

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