Serve First, Sell Never with Billy Sammons S7|G36

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Serve First, Sell Never with Billy Sammons S7|G36

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What if the reason marketing feels so exhausting is that you've been doing the cold version everyone told you was normal? In this episode of That Will Nevr Work, Maurice sits down with Billy Sammons, founder of Live Local Warm Marketing and a strategist with 15+ years in the game, to unpack the power of warm marketing — the relationship-driven, community-first approach that turns your best connections into your best clients.

Billy breaks down why cold leads are draining your energy and your wallet, how to generate referrals on purpose instead of by luck, and why marketing that "feels good" isn't soft — it's the smartest growth strategy small businesses have. If you've ever avoided marketing because it felt fake, pushy, or cringe, this conversation will hand you a better way.

🔗 Learn more about Billy:
Website: https://www.livelocalwarmmarketing.com/
LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/

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