In this second nano audiobook, we explore following aspects of the innovaton process: - How does innovation work? - What does it take to generate eXtreme Innovations? - Is it a good sign if people laugh at your idea? - Why is it dangerous to check competition? Main outcome is that: understanding customers' real needs is the only way to come up with eXtreme Innovations. I tried to keep it short (even less than 8min this time!), fun, and hopefully inspiring with success stories from Tesla , Dyson , LVMH , and Samsung Electronics 😁 This nano audiobook is best enjoyed with an energy drink ⛽
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