In this eye-opening episode, Jarrod and Michael tackle one of the most urgent challenges in healthcare real estate: the senior housing shortage that’s unfolding right before our eyes.

The numbers are staggering. Every single day, approximately 11,400 Americans turn 65. But here’s the problem: we’re only building around 10,000 new senior living units per year. You don’t need a calculator to see that the math doesn’t work. The gap between what’s needed and what’s being built is growing wider by the day, creating a supply crisis with serious implications for families, communities, and investors alike.

So why isn’t more capital flowing into senior housing? Jarrod and Michael dive into the stigma that’s held this sector back—a perception problem that only intensified after COVID-19. But they argue that letting fear and outdated assumptions drive investment decisions means missing the bigger picture.

By understanding and articulating the true fundamentals driving senior housing demand, investors and developers can cut through the noise and see this sector for what it really is: an essential investment responding to an undeniable demographic reality.

If you’ve been hesitant about senior living investments, this episode will challenge your assumptions and show you why now is the time to take a closer look.