『Selling YOU: How to build your personal brand - stop hiding, start shining!』のカバーアート

Selling YOU: How to build your personal brand - stop hiding, start shining!

Selling YOU: How to build your personal brand - stop hiding, start shining!

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Learn what hiring managers actually look for in CVs and interviews - and the closing techniques that shift the power dynamic in your favour.In this episode of It's A Yes! Making It In Media, Jo and Debra reveal how to position yourself effectively throughout the media recruitment process. Whether you're applying for media sales roles, transitioning from client services, or preparing for interviews, this episode shows you how to build and showcase your personal brand.Discover what makes CVs stand out to hiring managers, why the recruitment process is your first sales pitch, and the interview techniques that get you remembered for the right reasons. Jo and Debra answer listener questions about breaking into media sales, making career transitions, and standing out from other candidates. They also discuss how to succeed in media sales as an introvert, plus share practical frameworks like the STAR method for talking about achievements.If you're looking to land your next media role or help someone navigate the application process, this episode delivers actionable insights on selling yourself with authenticity and confidence.What This Episode CoversWhy the recruitment process is your first sales opportunity—and how most candidates miss itWhat actually makes a CV workThe questioning and closing skills that showcase sales capability in interviewsHow to prove your skills are transferable when moving from client services to salesUsing the STAR method to tell achievement stories that landHow to answer "why should we hire you?" without cringingThe power of memorable momentsThe introverted sales person: how to succeed in media sales when networking doesn't come naturallyThe YES ListTo Sell is Human — Daniel H. PinkDebra recommends this essential read for anyone in a modern sales role. Pink's core argument is that we're all in sales—whether we realise it or not. Pink delivers science-backed techniques for modern persuasion, from asking better questions to cutting through information overload.More here: https://www.danpink.com/books/to-sell-is-human/Get In TouchIf there's a media career question, challenge or experience you'd like us to explore, email hello@makingitinmedia.comUpcoming WorkshopsDebra runs live, interactive online media sales training workshops focused on building commercial confidence and capability.Details of upcoming sessions can be found here: https://makingitinmedia.com/sales-training-courses/Subscribe & ShareFollow the show for conversations about building a career in media, and share this episode with someone navigating the recruitment process or looking to sharpen their personal brand.More from Jo & DebraSubscribe to Jo and Debra’s newsletter, to get your FREE guide to the Top Media Sales Tips for 2026Join one of Debra’s upcoming media sales workshopsFollow Jo on LinkedIn hereFollow Debra on LinkedIn hereAbout the HostsIt’s A Yes! Making It In Media is hosted by Jo Wood and Debra Sharron.Jo is Managing Director of The Media Exchange, a specialist media recruitment consultancy working closely with candidates and employers across the industry.Debra is founder of Media Sales Training, where she designs and delivers training for media sales teams, supporting professionals at every stage of their careers.Together, they combine recruitment insight and sales expertise shaped by decades of experience inside the media industry.Disclaimer: The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.
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