'Selling Trust' with Northfield Savings | BankTalk Episode 133
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'Selling Trust' with Northfield Savings | BankTalk Episode 133
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In today’s episode we talk with the new CEO of Northfield Savings Bank in Vermont, Joe Bator. We discussed various sales strategies, including what works well for his institution and any crossover insights from other industries. Joe’s background is a unique blend of experience at both large institutions and startup banks, each with successful growth roadmaps. It was insightful to hear how he’s applying some of those proven methods to the community banking space today. Sales is often a copycat game—when something works, it’s worth considering how to adapt and apply those successful tactics.
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