Selling Online Backed by Data for Better Products Pricing and Ads
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Selling Online Backed by Data for Better Products Pricing and Ads
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概要
Selling online today requires more than great products. It requires clear data, disciplined execution, and a deep understanding of how retailers, customers, and economics actually connect.
On this episode of Beyond the Cart, I sit down with STEVE GREENSPON, Founder and former CEO of Honey-Can-Do International LLC, to break down what it really takes to scale through online retailers while protecting margins and building long-term value.
Steve grew Honey-Can-Do from a startup into a global brand sold in over 70 countries, reaching more than $110M in revenue before his third successful exit.
His experience spans manufacturing, distribution, private equity, and board leadership, with firsthand insight into how data-driven decisions shape winning brands.
In this conversation, we’ll dig into:
1. Selling Through Online Retailers
2. Using Online Data to Drive Product Development
3. Advertising Spend and Pricing
This episode is built for operators, brand owners, and leaders who want practical perspective on selling at scale, aligning product strategy with real customer behavior, and making smarter decisions across ads and pricing.
Join us live and bring your questions.