『Selling Luxury with Jeffrey Shaw』のカバーアート

Selling Luxury with Jeffrey Shaw

Selling Luxury with Jeffrey Shaw

著者： Jeffrey Shaw
無料で聴く

このコンテンツについて

 Hosted by Jeffrey Shaw, author of Sell to the Rich and renowned portrait photographer turned luxury brand strategist, Selling Luxury explores the complex behavior and nuanced mindset of selling to affluent clients. With more than 40 years of firsthand experience serving ultra-high-net-worth individuals, now advising brands that do the same, Jeffrey and his guests reveal what truly motivates luxury buyers, what they value today, how to create unforgettable client experiences, and the strategies behind building a luxury brand. Each episode features high-level conversations with industry leaders, luxury brand executives, elite creatives, and insiders who understand what it really takes to sell and serve at the highest level. Whether you're refining a luxury brand, elevating your client experience, or seeking smarter ways to connect with affluent customers, Selling Luxury delivers rare insights and practical strategies to help you stand out, be exceptional, and sell with sophistication.2025 マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • 12: Selling Luxury with Kade Kimber: Beyond December and Into True Gifting Strategy

    12: Selling Luxury with Kade Kimber: Beyond December and Into True Gifting Strategy
    2025/12/02

    Introduction

    It's gifting season, but are those year-end gift boxes really doing what you think they're doing? In this episode, I speak with premium gifting strategist Kade Kimber, founder of Kimber and Oak, about transforming gifting from a December habit into a powerful, year-round luxury business strategy. From "authenticity at scale" to measuring the performance of a gift, we explore how thoughtful gifting can deepen relationships, drive revenue, and humanize luxury in a noisy world.

    Episode Summary

    Kade explains why December is the least strategic time to gift. Clients are overwhelmed, unavailable, and not making decisions. Instead, he advocates for off-cycle gifting. Planned touchpoints aligned with business goals and ad hoc gifting tied to meaningful life moments. Together, these create deeper emotional connection and higher impact.

    We discuss why branded swag fails, how thoughtful messaging can elevate even simple gifts, and how value alignment (sustainability, community, inclusion) drives loyalty. Kade also shares how digital personalization is shaping the future of luxury gifting and why even small-budget gifts can yield extraordinary returns when treated as a true marketing asset.

    Key Takeaways

    • Year-end gifting is often ineffective and how off-cycle gifts perform far better.

    • A gifting strategy should align with business goals, timing, and measurable outcomes.

    • Surprise and personalization create the strongest emotional impact.

    • Avoid promotional items; luxury gifting should feel relational, not transactional.

    • Digital elements can enhance personalization and connection at scale.

    Spotlight Guest

    LinkedIn: https://www.linkedin.com/in/kadekimber/

    Website: https://kimberandoak.com/

    Contact Host

    Website- www.jeffreyshaw.com

    Speaking- www.jeffreyshawspeaks.com

    Books- www.jeffreyshaw.com/books

    LinkedIn- https://www.linkedin.com/in/jeffreyshawauthor/
    続きを読む 一部表示
    54 分
  • 11: Selling Luxury with Antonio Paraíso: Desire, Mystique, and the New Luxury Buyer

    11: Selling Luxury with Antonio Paraíso: Desire, Mystique, and the New Luxury Buyer
    2025/11/18

    Introduction

    In this episode of Selling Luxury, I'm joined by international luxury marketing consultant Antonio Paraíso, known for his work on emotional branding and "the art of making people dream." Together, we explore how desire, not need, drives luxury buying, and how brands can create longing through beauty, storytelling, symbolism, scarcity, and mystique.

    Episode Summary

    We unpack why affluent clients buy with their emotions and "need of the soul," not practicality. We discuss how luxury brands use extreme quality, aesthetics, story, and scarcity to spark desire, and how that's evolving with younger generations. Antonio shares vivid examples from Hermès and Patek Philippe to a bold move by Bottega Veneta. He also introduces a true highlight for me in our conversation— Porsche's subscription model as a powerful sign that experiences now matter more than ownership. We close with Antonio's "make them dream" formula and why resolving imperfections quickly can deepen loyalty more than perfection itself.

    Key Takeaways

    • Desire over need: Luxury buyers are buying happiness, emotion, and meaning, not functional products.

    • Porsche Passport: Experience over ownership. Porsche's subscription model lets clients drive the dream without owning the car, reflecting a generational shift toward access and experience.

    • Scarcity still matters, just differently: Exclusivity still drives desire, but queues and overexposure mostly attract aspirational buyers, not true high-net-worth clients.

    • Fascination leads to desire: Magic, wonder, and myth, like the Kelly bag's origin or Marilyn Monroe's Chanel No. 5 story, create fascination that converts into desire.

    • How to maintain mystery in an over-exposed world: Luxury is a constant paradox: visibility vs. mystique. Brands must be intentional about what they reveal and what they hold back to preserve allure.

    Spotlight Guest

    LinkedIn: https://www.linkedin.com/in/antonioparaiso/

    Website: http://antonioparaiso.com/

    YouTube: https://www.youtube.com/@121Paradise

    Contact Host

    Website- www.jeffreyshaw.com

    Speaking- www.jeffreyshawspeaks.com

    Books- www.jeffreyshaw.com/books

    LinkedIn- https://www.linkedin.com/in/jeffreyshawauthor/
    続きを読む 一部表示
    42 分
  • 10: Selling Luxury with Dr. Michael Spicher: Beauty and the Aesthetic Advantage

    10: Selling Luxury with Dr. Michael Spicher: Beauty and the Aesthetic Advantage
    2025/11/11
    Introduction Luxury isn't only what we make or how things look. It's how it makes people feel. That's where beauty and aesthetics come in. In this episode, I have a wonderful conversation with Dr. Michael Spicher, consultant in aesthetics and philosophic thinker, about beauty as a strategic advantage. Drawing from philosophy, neuroscience, and psychology, we explore how beauty and aesthetics shapes behavior, creates radiance, and becomes a driver of loyalty and well-being in the luxury space. Episode Summary We start by revisiting classic ideas—proportion, harmony, and radiance—considering great philosophers of the past and connect them to modern insights from psychology and neuroscience. As Michael clarifies, beauty works most powerfully when it's "baked in," not layered on as visual clickbait. We discuss radiance as the elusive quality that "pulls you in". A feeling similar to standing before Michelangelo's David, other great works of art, and in the presence of genius. Practically speaking, this shows up in the full customer journey, from language and imagery to retail ambience and delivery. For example, a well-documented early Airbnb pivot, replacing amateur photos with beautiful, professional imagery illustrates how aesthetics builds trust and conversion. Our conversation argues for slowing the luxury sales process to allow contemplation and presence and meeting buyers where they are emotionally. Where beauty is not a frill. It's a basic human need that fosters hope and resilience. Brands that intentionally design moments of stillness, meaning, and radiance will win attention and loyalty, even when consumers are more deliberate. What if we adopt "radiance" as a new standard? Key Takeaways Aesthetics vs. Beauty: Aesthetics covers the full spectrum whereas beauty is a central human value within it and a driver of choice and loyalty. Baked-In, Not Painted-On: Surface-level "prettiness" fails; beauty must be embedded in strategy, product, messaging, service, and environment. Trust Through Aesthetics: Better imagery and ambience increase perceived quality and credibility (Airbnb's early turnaround is a case in point). Design for Contemplation: In uncertain times, slow the decision journey to create space and moments that invite presence, reflection, and emotional safety. Story as Aesthetic Experience: Memorable, repeatable brand stories are aesthetic experiences—not just copy—and they spread desire beyond the first listener. Whole-Journey Alignment: Audit every touchpoint—logo, words, photos, retail/online ambience, delivery—against a single question: "Does this create radiance?" Spotlight Guest LinkedIn: https://www.linkedin.com/in/tom-marchant-4821523 Websites: https://michaelrspicher.com/ and https://aestheticsresearch.com/ Contact Host Website- www.jeffreyshaw.com Speaking- www.jeffreyshawspeaks.com Books- www.jeffreyshaw.com/books LinkedIn- https://www.linkedin.com/in/jeffreyshawauthor/
    続きを読む 一部表示
    43 分
まだレビューはありません