Summary:

Today we bring on Jen Mueller, a seasoned sports broadcaster and communication expert.

Jen Mueller is a business communication expert and the founder of Talk Sporty to Me, where she helps companies level up their communication skills with actionable strategies inspired by her 25-year career as a sports broadcaster.

An Emmy-award-winning producer, Jen is in her 16th season as the Seattle Seahawks sideline radio reporter and has spent 18 years with the Seattle Mariners on ROOT SPORTS. She’s known for building strong relationships, delivering meaningful content in short bursts, and expertly handling post-game interviews (while dodging Gatorade baths!).

She’s also the author of three books on communication and the creator and host of “I Cook, You Measure”—a YouTube cooking show that blends instruction with connection over food and wine.

Our conversations explores the nuances of human connection in sales and broadcasting, emphasizing the importance of empathy, consistency, and effective questioning. Jen shares her experiences interacting with professional athletes, particularly in challenging situations and losses. She tells stories of the significance of small gestures, like thank you notes, in building relationships. We talk about practical strategies for asking better questions and creating safe spaces for honest dialogue, ultimately showcasing how personal connections can enhance professional interactions.

Key Moments:

00:00 Introduction to Human Connection in Sales

02:47 The Art of Meeting Athletes Where They Are

06:01 Building Relationships Through Consistency

08:48 The Importance of Intentional Communication

12:08 Navigating Tough Conversations After Losses

14:51 Learning from Experience and Trial

17:56 Asking Better Questions in Interviews

21:00 Handling Difficult Post-Game Interviews

24:10 The Impact of Losses on Athletes and Reporters

28:01 Navigating Tough Conversations

30:21 The Importance of Clear Communication

32:00 Creating a Comfortable Interview Environment

34:07 Crafting Effective Questions

37:51 Understanding Client Needs

39:51 The Impact of Small Interactions

42:50 Memorable Moments in Sports Journalism

51:26 Personal Insights and Quirks

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Summary:

Today I speak to Jared Cook, a seasoned expert in customer success and sales. Jared has most recently been a SR VP of Customer Experience at Docebo and has held senior roles in Customer Success at companies like Domo and Adobe. He is the founder of Crush Churn Consulting where he helps companies reduce churn by 30%.

Our conversation explores the importance of human connection in sales, the role of customer success in driving retention, and the need for genuine relationships with customers.

Jared shares insights from his childhood about sales, emphasizing the importance of confidence, connecting on a human level as a leader, and a seller, and understanding customer needs.

There are so many useful approaches that Jared shares on having difficult interactions with clients to creating a personal connection with a new team that you can take into what you do.

If you want practical strategies for improving customer retention and preventing churn, and implementing curiosity and empathy in your sales interactions. You'll walk aways with foundational skills to integrate your personal and professional lives to foster deeper connections with the people your work with and the clients you serve. This was a fun one to learn from an executive is customer success and how those skills can help you in sales!

Sound Bytes:

"It's about helping a human solve a problem."

"You can create human connection at scale."

"I'm always up for an adventure."

Key Moments:

00:00 Introduction to Human Connection in Sales

02:41 Defining Selling by Being Human

05:01 Lessons from Childhood: Sales and Confidence

10:47 Integrating Personal and Professional Life

17:24 The Role of Customer Success in Sales

21:28 Curiosity as a Sales Tool

28:09 Improving Customer Retention Strategies

33:18 Identifying and Preventing Customer Churn

39:36 Building Genuine Connections with Customers

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Summary:

Today I bring on Kevin Yates, known as the L&D Detective, to explore the intersection of authenticity, resilience, and effective learning and development practices. I knew that I needed to talk to Kevin after seeing him present at our conference. He was able to connect with the crowd in a unique way with his engaging talk and also shared inisghts of how he sold big ideas in previous roles by focusing on business performance and human performance.

Kevin shares insights on how to he sells by being human as a speaker, emphasizing the importance of authenticity in engagement. His. method of speaking is to really immerse his audience within a problem and take them on a journey. You'll learn how Kevin crafts his speaking frameworks to take people on a journey and you'll also get insights on how he would get really big initiatives done by focusing on business outcomes.

Kevin has had to gain influene with business leaders, executives, and now with audiences. You'll leave with takeaways on how he's done that in his career and how you can apply it to your own situations where influence needs to be built.

Key Moments:

00:00 Introduction to the Podcast and Guest

02:33 The Essence of Selling by Being Human

07:23 Authenticity in Sales and Learning Development

11:19 The Responsibility of Sharing Knowledge

15:37 Lessons from Ella Yates: Resilience

19:48 Understanding the L&D Detective Brand

26:23 The Essence of Collaborative Selling

29:33 Creating Experiential Learning Opportunities

32:59 Democratizing Access to Learning Resources

35:56 Defining Impact in Learning and Development

40:17 Shifting Mindsets in L&D

42:42 Performance Consulting vs. Traditional Training Conversations

Connect with Kevin

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