『Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®』のカバーアート

Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

著者： Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist
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概要

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there.

This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.

If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.

On this podcast, you’ll learn how to:

  • Align your book with your brand identity, services, and offers
  • Build authority and visibility as a thought leader in your industry
  • Get consistent book sales before, during, and long after you launch
  • Go beyond royalties by turning your book into an income generating offer
  • Use your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals
  • Create a strategic book to attract leads or support clients

This isn’t just about selling more books.

This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income.

Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.

It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.

So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today.

Subscribe on YouTube: https://www.youtube.com/@sheppublishing

Connect on Social

Threads: https://www.threads.com/@sheppublishing

LinkedIn: www.linkedin.com/in/ashley-d-shepard

Instagram https://www.instagram.com/sheppublishing

Facebook: www.facebook.com/sheppublishing

YouTube: https://www.youtube.com/@ShepPublishing

marekting for authors, book sales strategies, self publishing, publish and market, author branding

2025 Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • 18. What to focus on so your book sells itself | Marketing for Authors | Self Publishing

    18. What to focus on so your book sells itself | Marketing for Authors | Self Publishing
    2026/05/06

    Most authors focus on the wrong things to achieve their author goals. Don’t just focus on numbers like books sold or page read. To achieve your author goals, focus on these three main areas that help you create a book that it eventually sells itself.

    TAKEAWAYS

    • The wrong things you’re probably focusing on as an author
    • Three key goals that help you decide everything else
    • How to get people to read, recommend, and review your book

    CHAPTERS

    00:00 Focus on the Right Goal

    01:30 The Importance of Reading Your Book

    13:09 When Your Book Recommends Itself

    24:58 Get More Reviews

    RESOURCES MENTIONED:

    →Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner

    →Need helo finding your readers? Listen to Episode 7 https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing

    →Want to write a book readers can’t put down? Listen to Episode 10 https://profitablepublishing.riverside.com/e/10-how-to-write-a-good-book-that-keeps-readers-engaged-with-touchpoints-book-writing-for-coaches

    CONNECT WITH ASHLEY D. SHEPARD:

    Website: www.sheppublishinghouse.com/contact

    Facebook: www.Facebook.com/ShepPublishing

    YouTube:www.youtube.com/@sheppublishing

    Instagram: www.Instagram.com/sheppublishing

    LinkedIn: www.linkedin.com/in/ashley-d-shepard

    Threads: https://www.threads.com/@sheppublishing

    Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

    ABOUT THIS PODCAST:

    Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

    How to write a nonfiction book readers will actually finish

    How to write an engaging nonfiction book

    How to make your nonfiction book more reader friendly

    How to keep readers engaged in a business book

    How to write a business book people will read

    How to get more book reviews

    How to get more page reads

    How to write a book to generate leads as a coach or consultant

    How to write a lead magnet book for your business

    How to use a book to grow your coaching business
    続きを読む 一部表示
    37 分
  • 17. Is my book good enough? How to overcome self doubt as a self published author, coach, or speaker

    17. Is my book good enough? How to overcome self doubt as a self published author, coach, or speaker
    2026/04/29

    If you’re wondering if your book is “good enough” especially in self publishing, take a listen to this episode. Here, we explore how traditional publishing influences you’re going the indie or self publishing route. It’s important to be confident in your book and the value it brings to the reader. We also address imposter syndrome, self-doubt and how hiring the right support can help.

    WHAT YOU’LL LEARN

    • How traditional publishing is affecting your indie publishing process
    • The importance of hiring help to support your goals
    • How to create a book readers love
    • Why focusing on your reader is so important to a “good book”

    CHAPTERS

    • 00:00 Intro & Effects of Traditional Publishing
    • 06:08 Beta Readers and Feedback
    • 06:35 Imposter Syndrome and Self-Doubt
    • 11:21 Hiring Help and Support

    RESOURCES MENTIONED:

    →Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner

    CONNECT WITH ASHLEY D. SHEPARD:

    Website: www.sheppublishinghouse.com/contact

    Facebook: www.Facebook.com/ShepPublishing

    YouTube: www.youtube.com/@sheppublishing

    Instagram: www.Instagram.com/sheppublishing

    LinkedIn: www.linkedin.com/in/ashley-d-shepard

    Threads: https://www.threads.com/@sheppublishing

    Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!


    ABOUT THIS PODCAST:

    Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

    How to write a nonfiction book readers will actually finish

    How to write an engaging nonfiction book

    How to keep readers engaged in a business book

    How to write a business book people will read

    How to write a book to generate leads as a coach or consultant

    How to leverage your business book to get coaching clients

    How to write a nonfiction book for coaches and consultants

    How to use your book to build authority and get clients

    How to write a lead magnet book for your business

    Self-publishing a book to grow your consulting business

    How to get clients from a self-published book

    Imposter syndrom for authors
    続きを読む 一部表示
    14 分
  • 16. How to Choose a Publishing Company to Hire- Red Flags to Avoid| Author

    16. How to Choose a Publishing Company to Hire- Red Flags to Avoid| Author
    2026/04/22

    Choosing a publishing company to hire is a big decision that affects your royalties, how your audience accesses your book, or whether you can make changes down the line. You’ll hear 5 publishing red flags that are widely used in the publishing industry that affect independent and self published authors. Find out how authors can protect their rights, ownership, and interests. We’ll also explore key aspects like having a solid contract, understanding timelines, financial transparency, marketing support, and aligning publishing with business goals.

    WHAT YOU’LL LEARN

    • Red flags when hiring a publishing company
    • How ownership affects your options in publishing
    • What types of publishers to avoid
    • Protecting your rights as an author
    • How choosing the right publisher affects your income

    CHAPTERS

    • 00:00 Introduction to Publishing Red Flags
    • 05:53 Understanding Timelines and Deadlines
    • 17:09 Marketing Support and Prioritizing Profit
    • 23:03 Integration with Business Goals

    RESOURCES MENTIONED:

    →Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner

    CONNECT WITH ASHLEY D. SHEPARD:

    Website: www.sheppublishinghouse.com/contact

    Facebook: www.Facebook.com/ShepPublishing

    YouTube: www.youtube.com/@sheppublishing

    Instagram: www.Instagram.com/sheppublishing

    LinkedIn: www.linkedin.com/in/ashley-d-shepard

    Threads: https://www.threads.com/@sheppublishing

    Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

    ABOUT THIS PODCAST:

    Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

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    続きを読む 一部表示
    23 分
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