You have an empty treatment room. Massage seems like an obvious addition—everyone wants massage, right? So you post a job listing, hire the first qualified person who applies, and wonder why three months later they're already looking for the door. What went wrong?

In this episode from the Thriving Wellness Series, Kendall interviews Kirsten Werner, a Registered Massage Therapist with over 15 years of practice and more than a decade running a successful clinic in Canada. Kirsten will be presenting "Hiring & Keeping the Right Massage Therapists for Your Wellness Clinic" at the 2026 Wellness Center Creators Retreat, and she shares crucial insights that most clinic owners miss.

The problem starts with reactive hiring. As Kirsten explains: "Often people hire reactively because they're like, I have this empty room, I'm just going to get a massage therapist in there. But they haven't really thought about what that massage therapist needs in order to be successful at their clinic." From laundry protocols to trauma-informed care alignment, the details matter more than you think.

Kirsten also addresses the hierarchy issue in multidisciplinary practices—when practitioners have different levels of licensure, massage therapists can feel undervalued. One simple solution? "The cost for massage is the same as for acupuncture. That's one of the biggest ways to show that there's no hierarchy."

If you've struggled to find or keep massage therapists, this episode reveals what's actually happening—and how to fix it.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

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