Seated Next to Navy SEALs: How Being Late Led to a $37M Transformation
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Seated Next to Navy SEALs: How Being Late Led to a $37M Transformation
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What happens when being late to a dinner changes your entire leadership philosophy?
In this episode of The Story I'm Telling Myself, host Rita sits down with John Brooks, CEO of Warehouse on Wheels, to explore a transformative moment that redefined his approach to business leadership and company culture.
John shares the remarkable story of arriving late to a CEO dinner—only to find himself seated between two intimidating strangers in the back corner. Those strangers turned out to be Navy SEALs Jocko Willink and Leif Babin, co-authors of the bestselling leadership book "Extreme Ownership."
In This Episode, You'll Discover:
- The four words that transformed a $37M company: "If not us, then who?"
- How John grew Warehouse on Wheels from 2 locations and 4,000 trailers to 37 locations and 37,000 trailers
- Why every employee at his company has the CEO's personal cell phone number
- The "Ultimate Expectations Letter" that empowers team members to act without permission
- How to measure employee engagement like an operating process (99.9% participation rate)
- The meaning behind the red chairs in the boardroom and what they represent
- Why John prefers "team" over "family" when describing company culture
- The simple 5-measure operating system that drives decentralized command
- Practical extreme ownership principles you can implement in your organization today
About John Brooks:John Brooks is the CEO of Warehouse on Wheels, a company providing cost-effective storage and logistical solutions for manufacturing, distribution, and reverse logistics companies. Under his leadership, the company has experienced exponential growth while maintaining a culture of accountability, ownership, and purpose.
Key Topics Covered:Leadership development | Extreme ownership | Company culture | Employee engagement | Business growth strategies | Navy SEAL leadership principles | CEO insights | Entrepreneurship | Team building | Decentralized command | Humble leadership | Performance accountability
Connect with John Brooks: LinkedIn @JNBrooksSIV
Sometimes being late is exactly what you need. Tune in to discover how one unexpected dinner conversation sparked a leadership revolution.
🎧 Subscribe to The Story I'm Telling Myself for more inspiring conversations about transformative moments, leadership lessons, and the stories that shape who we become.
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