In this episode of the Greeley Business Spotlight podcast, host Life Coach Paul sits down with Dana, the founder of Double J Homestead, a Greeley-based micro-bakery specializing in all things sourdough. Dana shares her journey from starting a COVID-era hobby to running a licensed business rooted in faith and health. Discover the science behind "living bread," the importance of removing preservatives from our diets, and how to balance a growing passion project with family life.

Key Takeaways

• The Power of Fermentation: Sourdough is a "living food" that offers significant health benefits, including supporting the digestive system and lowering the glycemic level of an entire meal.
• From Hobby to Micro-Bakery: Dana describes the process of teaching herself traditional skills like sourdough baking and canning to provide cleaner, preservative-free food for her family.
• A Faith-Driven Business: For Dana, God is the owner of Double J Homestead; she discusses how her "bread profits" funded a recent missions trip and how she seeks divine guidance for every business step.
• Scaling with Intention: Learn how Dana manages bulk orders and uses the Hot Plate platform to streamline customer communication and text alerts for her weekly menu drops.
• The "Messy" Joy of Food: A fun look at Dana’s favorite signature sandwich—an ultimate grilled cheese—and why a good sandwich should always be a little messy.

Episode Highlights

• [08:00] Why sourdough is safe for many with gluten intolerances.
• [12:00] The spiritual connection: Jesus as the "Living Bread" and the significance of fermentation in the Bible.
• [16:00] Product Spotlight: Mini loaves, pancake mixes, and blueberry lemon scones.
• [32:00] The logistics of a Colorado cottage food business and the jump to bulk fermentation.
• [46:00] Dana’s advice for the "stuck" entrepreneur: Getting raw and personal with God in prayer.

Connect with Dana & Double J Homestead

Support this local Greeley business and get your hands on some "fire" sourdough!

• Website & Ordering: Visit Dana’s platform to sign up for text message alerts and be the first to know when her weekly menu drops.
• Social Media: Follow Double J Homestead on Facebook and Instagram for photos of the latest bakes and updates on upcoming sourdough classes.
• Sourdough Classes: Keep an eye out this fall for hands-on basics and advanced classes where you can receive your own starter and learn the process in a 4-hour workshop.

Connect with Your Host

• Life Coach Paul: lifecoachpaul.com
• Socials: Follow on Facebook, Instagram, and LinkedIn under @lifecoachpaulinspires.
• Text Updates: Text the keyword "TEXT ME" to 719-509-1051 for personal updates and mindset tips.