Chad Coll just wanted to be an artist.
A lax bro from Maryland without any dreams beyond that, Coll moved to the Seacoast in 2009 after joining the Coast Guard.
From there, he fell in love with the area, and when his Coast Guard stint ended, he pursued a variety of jobs and hobbies that all involved making things with his hands, including making wooden spoons.
Despite making these spoons for 10 years, he only started selling his wooden spoons two years ago at farmer's markets in Charlottesville, V.A., where he lived for five years.
But when he moved his family back to the Seacoast last year, that's when things started to take off - mainly due to C.S. Spoon Co.'s OVERWHELMING success on social media.
Today, C.S. Spoon Co. has 29,000 followers on Instagram and nearly an additional 10,000 on TikTok, and social media is by far and away the biggest driver of business for the Kittery-based small family business.
From his woodworking studio in Kittery, M.E., Coll joins host Troy Farkas to discuss the explosion of the brand in 2026, why he focuses on only making wooden spoons, the inspiration behind his viral social media videos, how these spoons sell out every week, and how this business is finally allowing Coll to live the life he's always dreamt of.
To shop C.S. Spoon & Co. merch and to be first in the queue for their weekly restocks, you can visit their web site here.
CHAPTERS:
- Chad's early artistic ambitions (00:00)
- How & why he started a wooden spoon business (08:00)
- Leaving the Seacoast and coming back (25:21)
- SPONSORS: JOBTALK LLC & Budget Blinds of the Seacoast (28:25)
- How his business has exploded since moving back to Maine (31:18)
- Why he's more content than he's ever been (51:52)
- What makes his wooden spoons special (01:03:40)
SPONSORS:
- JOBTALK LLC: Get 50% off JOBTALK Academy courses with the code "SEACOASTSTORIES50" for the rest of 2026!
- Budget Blinds of the Seacoast: Keep the Seacoast sun out of your home! Get the deets here.
UPCOMING EVENTS:
- Seacoast Stories Dinner Club: The club that's regularly attracting ~100 people heads to Newmarket, N.H. on Friday, July 17 & Amesbury, Mass. on Wednesday, August 5! Book your seat at the table here before they sell out.
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