Scottish Widows’ Digital Transformation: Customer Experience at Scale, Leslee Ross, Scottish Widows (#24)
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Scottish Widows’ Digital Transformation: Customer Experience at Scale, Leslee Ross, Scottish Widows (#24)
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How do you transform a long-established financial platform into a digital experience fit for the next generation?
Leslee Ross is leading that challenge as Digital Waterfront Director at Scottish Widows.
In this episode, Leslee shares the inside story behind one of the most ambitious digital transformation efforts in UK financial services.
For nearly 200 years, Scottish Widows has been a trusted name in pensions, insurance, and investments. It is now part of Lloyds Banking Group, the UK’s biggest digital bank.
But with changing customer needs, rising digital expectations, and major societal wealth gaps, the team knew it was time for a refresh.
And at the helm of this push is their new CEO, Chira Barau, whose energetic leadership has been key to driving innovation.
Learn more on our website.