In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Magnus Swan. Employee number 2 at Studio Underdog and founder of University project turned full fledged microbrand Anemoic, Magnus chats with Devi about watch exclusivity, building connections to watches and brands, starting a watch brand, a bit of the behind the scenes of a microbrand. Don’t forget to let us know who won our game of ‘This or That’!

Anemoic Watch: https://anemoicwatches.com/
Introducing Anemoic (Worn & Wound): https://wornandwound.com/introducing-anemoic-from-university-project-to-watch-brand/

Anemoic Instagram: https://www.instagram.com/anemoic.watches/
Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en

Final Recommendations:
Thornhill: https://en.wikipedia.org/wiki/Thornhill_(band)
Small Luxuries: Watches (book): https://amzn.to/4tR4kTc

Timestamps:
00:00 Introduction to the Time Well Spent Podcast
01:53 Wrist Check: Personal Connections to Watches
05:38 The Impact of Exclusivity in Watch Collecting
10:57 The Balance of Scarcity and Community in Micro Brands
16:15 The Journey of Anamoic: From University Project to Brand
21:53 The Story Behind the Versailles Watch Design
27:22 The Corridor of Royalty
28:02 Design Inspirations and Cultural References
28:53 The Emotional Connection to the Watch
30:13 Challenges in Watch Design and Production
30:41 Innovative Use of Color in Watchmaking
35:02 Navigating Manufacturing Challenges
39:58 The Importance of Mentorship in the Watch Industry
43:22 Balancing Time and Brand Development
45:14 Future Plans and Community Engagement
49:47 Cultural Recommendations and Personal Interests