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Is it true love or just a really good publicist? This week on Scandal Queens, I'm pulling back the curtain on the multi-million dollar business of celebrity "Pro-mances."

From the "Studio System" secrets of Old Hollywood to the viral paparazzi walks of 2026, we explore why A-listers are incentivized to fake it for the cameras.

We’re diving deep into the blueprint of a PR relationship: the project launches, the image clean-ups, and the "expiration dates" that often coincide with an album drop or a movie premiere.

Whether it’s a "Lavender Marriage" or a strategic brand merger, one thing is certain: in Hollywood, the greatest love stories are often written in a boardroom.

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Is the "Eras" magic finally wearing off? This week on Scandal Queens, I'm pulling back the curtain on the world’s biggest pop star to ask the question: Has Taylor Swift outgrown her audience, or have they outgrown her?

First, we kick things off with The Temperature Check, diving into 5 of the week's messiest headlines and blind items, including the latest on the "Power Couple" implosion and the PR games being played in Hollywood.

Then, we get into the main event: The Taylor Swift Reckoning. We’re breaking down:

• The Maturity Gap: Why are 35-year-old fans balancing mortgages and global unrest while Taylor is still writing about high school lockers and centering her life around the "boy on the football team"?
• The Unsealed Texts: We break down the leaked messages between Taylor and Blake Lively. From mocking trauma to the "Mean Girl" tactics used to hijack a film set—did Taylor's PR team lie to us?
• The Silence of the Billionaire: Why the world’s most powerful platform is staying silent on global atrocities, and why the new Disney+ documentary feels more like performative trauma than genuine vulnerability.
• The Kelce Connection: The concerning stories surrounding Travis’s charity finances and the rumors about the couple's "party-heavy" lifestyle.

It’s time to stop being a "Swiftie" for a second and start being a critic. Is Taylor a relatable icon, or a corporate brand that has lost its soul?

Support the Show: ✨ Follow EB on TikTok for daily tea: @therealEBJohnson ✨ Get the exclusive, uncensored blind items and bonus deep dives by joining our Patreon.

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Is 2026 officially the year the "Golden Girl" crown slips? In this explosive deep dive, I'm analyzing the crumbling infrastructure of the Sydney Sweeney brand.

We’re moving beyond the headlines to look at the cold, hard marketing data. From the "Great Jeans/Genes" American Eagle ad that many critics are calling an intentional dog-whistle for eugenics, to the staggering box-office failure of her recent projects, we ask: Is Sydney Sweeney’s refusal to address the controversy actually a calculated political pivot?

In this episode, we dig into:

• The "Cretin" Comment: We break down the deleted Thread from costar Ruby Rose, who blamed Sweeney for "ruining" the Christy Martin biopic and claimed the community she represents doesn't want to be portrayed by "someone who hates them."
• The Seyfried Insurance Policy: How Lionsgate is desperately "De-Sweeneying" the marketing for The Housemaid by pivoting to Amanda Seyfried as the prestige anchor to save their investment.
• The Euphoria Rift: Rumors are swirling that Zendaya is refusing to do joint press with Sydney for Season 3—is it a scheduling conflict, or a strategic distance from a toxic brand?
• The "Temperature Check": A lightning round of 2026’s hottest headlines, including the Taylor/Travis charity audit and the Alix Earle/Tom Brady rumors.

The Final Verdict

Does Hollywood favor the "bombshell" over the "brand," or has Sydney Sweeney finally found the limit of "all publicity is good publicity"?

Connect with the Show:

• Read the Receipts: Get the full marketing audit and the deleted Ruby Rose screenshots on Substack and Patreon.
• Watch the Breakdown: Follow @therealebjohnson on TikTok for the breakdown.

Stay analytical, stay scandalous. See you in the comments.

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