In this episode of the Big Hitters podcast, Andrew Hathaway speaks with Keith Flores who shares his journey in the HVAC industry, emphasizing the importance of surrounding oneself with the right people and the power of networking. He discusses his innovative technology aimed at improving home services and the challenges of scaling a business. Keith highlights the significance of overcoming fear and comfort zones to achieve growth and success in the industry. In this conversation, Keith discusses the intricacies of managing business growth in the trades, the challenges posed by private equity firms, and the transformative potential of AI in home services. He emphasizes the importance of continuous learning and adapting to new technologies to stay relevant in the industry. Keith shares insights on client management, the significance of company culture, and the need for blue-collar workers to embrace change and innovation.

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