What does it take to grow an IT staffing firm to $28M in revenue while competing against giants like Tech Systems? For Doug Firestone, the answer was found in the jungles of Costa Rica.

In this episode, Doug shares his transition from a Pennsylvania-based founder to a nearshoring pioneer. We explore the logistical and cultural "must-haves" for setting up shop in Latin America, from choosing the right free trade zones to hiring talent directly from tech hubs like IBM and Amazon. Doug also provides a candid look at his "failures," explaining why a great solution needs an even better go-to-market strategy to survive client pullbacks.

Key Takeaways:

• Why industry verticals (like Blue Cross Blue Shield) drive higher margins than technology niches.
• The "Calculus" of Nearshoring: Evaluating flight ease, education, and geopolitics.
• How to pitch nearshoring to big-name clients like Comcast.

🎧 Host | Brian Samson – Founder of 💻 Plugg Technologies
🔗 https://www.linkedin.com/in/briansamson/

🎙️ Sponsored by Plugg Technologies – Connecting U.S. companies with top-tier software developers across Latin America.
🌐 https://www.plugg.tech

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