Welcome back to The SaaS CFO Podcast! In this episode, host Ben Murray catches up with Anna Berger, founder and CEO of Trayd, to discuss the company’s impressive journey from a $4.5 million seed round to a $10 million Series A in just a year.

Anna Berger shares how Trayd sharpened its focus on serving union and prevailing wage contractors, leading to 600% revenue growth and a team expansion from 14 to 35 employees. She dives into the challenges of hiring, the evolution of their leadership team, and the company-wide embrace of AI tools to boost productivity.

Listen in as Anna Berger discusses refining Trayd’s go-to-market strategy, the metrics that matter most, and what it truly takes to scale a SaaS company in the construction tech space.

Show Notes:

00:00 The Series A growth stage

06:08 Challenges of hiring staff

07:05 Teamwide AI tool integration

12:33 Understanding investor expectations

15:32 Organizing unstructured company data

17:56 Managing seasonal workforce needs

19:26 Staying resilient in tough times

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/trayd-raises-4-5-million-in-seed-round

Anna Berger’s LinkedIn: https://www.linkedin.com/in/annajberger/

Trayd’s LinkedIn: https://www.linkedin.com/company/traydinc/

Trayd’s Website: https://www.buildtrayd.com/

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