John Cox didn’t follow a straight path into business; he built it from the ground up.

After a short stint in professional rugby, John went on to start Cox and Co, a property services company based in Edinburgh. Over the past 20 years, the business has grown across Scotland and into the north of England through the Casa Group.

In this episode of Success or Excuses, James Fleming sits down with John Cox to explore growth, leadership and capacity. John shares how he scaled the business quickly, the challenges that came with it, and the lessons learned around alignment and decision-making.

He also speaks about selling his business, buying into a larger group, and what it really takes to lead at that level. Alongside that, John reflects on family, non-negotiables, and the importance of managing your capacity both in business and in life.

James brings his own perspective into the conversation, sharing the realities of leadership and the pressure that comes with it.

Key moments include: ✔️ Starting Cox and Co with family ✔️ Scaling quickly to hundreds of properties ✔️ The challenges of rapid growth and misalignment ✔️ Investing heavily in coaching and marketing early on ✔️ The need for a “big brother” in business ✔️ Selling the business and buying into a larger group ✔️ Leading at scale across multiple regions ✔️ Balancing business growth with family priorities ✔️ Setting non-negotiables as a leader ✔️ Capacity, discipline and long-term thinking

Follow James Fleming

LinkedIn → https://www.linkedin.com/in/jamesflemingtpwtd/ Instagram → https://www.instagram.com/successorexcusespodcast YouTube → https://www.youtube.com/@SuccessorExcusesPodcast Website → https://thepowerwithintraining.com/

Follow John Cox

LinkedIn → https://www.linkedin.com/in/john-cox-coxandco-scotland/

Company LinkedIn → https://www.linkedin.com/company/coxandco-scotland

Website → https://coxandco.co/

Timestamps [00:00] Introduction to John Cox [00:00:10] John’s background and current roles across Cox and Co and Cassa Group [00:01:00] Family life, non-negotiables and being present as a father [00:01:40] Going back to the early days of the business [00:05:30] Starting a second business with family and rapid growth [00:06:30] Scaling quickly and the challenges of alignment [00:07:00] Vision differences within a family business [00:16:50] The need for a “big brother” in business [00:17:50] Selling Cox and Co and buying into a larger group [00:18:30] Growth through acquisitions and expanding the brand [01:05:20] Lifestyle choices, discipline and managing capacity [01:06:00] Closing thoughts and where to connect with John