In today’s fast-paced business landscape, scaling isn’t merely about expansion—it’s about smart, strategic growth. For Chris Heffernan, founder and CEO of dlivrd, the road from a casual cheesesteak lunch in Florida to building a multi-market catering delivery powerhouse was fueled by vision, tenacity, and a keen sense for untapped potential.

In this episode, Chris opens up about his entrepreneurial journey—from balancing a corporate telecom role while launching a modest delivery service with just a leased Toyota Camry, to pioneering a logistics platform now operating in over 170 markets across the US and Canada. Facing challenges like onboarding restaurants and drivers, weathering pandemic cash flow crises, and shifting focus to the lucrative catering sector, Chris reveals how adaptability and technology partnerships transformed his startup into an industry disruptor.

Here’s what you’ll take away:

• How spotting early market shifts can position you ahead of the curve.
• Lessons in resilience through operational hurdles and financial pressure.
• Insider tactics for scaling complex delivery networks efficiently.
• The power of pivoting to niche markets for sustainable growth.
• How tech integration and collaborative alliances drive long-term success.

Join us for an honest and motivating conversation packed with grit, innovation, and a slice of cheesesteak wisdom — perfect for founders, leaders, and anyone looking to scale with purpose and creativity.

Tune in to hear how Engin Özer is revolutionizing cross-language communication and what every entrepreneur can learn about scaling with resilience, insight, and a commitment to solving real-world problems.

🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭!

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our website to learn more.

In the crowded world of digital marketing, standing out isn’t just about getting noticed it’s about creating meaningful connections that turn clicks into customers. For Brandon Leibowitz, founder of SEO Optimizers, the journey to mastering online growth began in the early days of digital marketing and evolved into a deep expertise in search engine optimization (SEO) that transformed how businesses connect with their audiences. His story proves that sustainable growth requires more than just ranking high on Google; it demands a strategic blend of trust-building, targeted content, and conversion focused design.

In this scale tale, Brandon shares how he helped a niche e-commerce rug company increase their organic website traffic by 300%, while also doubling their conversion rate through savvy SEO tactics and website optimization. His approach goes beyond keywords focusing on buyer intent, backlink strategies, and creating seamless user experiences that drive sales. Along the way, he reveals how building the right team and delegating effectively helped him scale his own agency, proving that growth is as much about people as it is about process.

In this episode, you’ll learn:

• How targeted SEO strategies can attract high-intent buyers, not just casual browsers.
• Why building backlinks and earning Google’s trust is a long-term game with big payoffs.
• The critical role of website design and conversion optimization in turning traffic into revenue.
• How Brandon transitioned from solo freelancer to agency owner by mastering delegation and remote team management.
• Practical tips for small businesses to start their own SEO and inbound lead strategies without a massive budget.

Tune in to hear how Brandon Leibowitz scaled his impact by combining technical SEO expertise with a human-centered approach to digital marketing. This episode is a must-listen for entrepreneurs, marketers, and business owners eager to grow smarter, not just bigger, in the digital age.

🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭!

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our website to learn more.

In today’s rapidly shifting tech landscape, growth means more than just getting bigger it requires purposeful innovation and keen responsiveness to market demands. Engin Özer, the visionary behind Nevitech, transformed his career from Oracle ERP consultant into the mastermind of Klassifier, an advanced AI-driven language translation and analytics tool that’s revolutionizing how multilingual communication happens across the globe.

In this scale tale, Engin shares how he overcame early product failures by combining deep technical R&D with a sharp focus on customer needs, transforming Nevitech from a small consultancy into a company powering real-time, one-way translation across 50+ languages. From launching an indoor navigation app to developing advanced AI models for sentiment analysis and offensive language detection, Engin reveals how persistence and market feedback guided his path to product-market fit.

Engin opens up about the financial challenges of self-funding early innovation, and why securing strategic investment is key to unlocking the next level of growth. He dives into the technical details behind Klassifier’s seamless integration with platforms like Zoom and Teams, and how their cutting-edge AI models enable real-time speech translation, transcription, and deep text analytics tools designed to break language barriers in global teams and conferences.

More than just building AI tools, Engin explains how Nevitech’s approach bridges technology and business strategy to deliver scalable solutions that customers actually want and use.

In this episode, you’ll learn:

• Why aligning R&D with real market demand is critical for product success
• How to sustain innovation through strategic financial management
• The power of AI-driven language models in breaking down communication barriers
• What it takes to scale internationally with a diverse, global user base

Tune in to hear how Engin Özer is revolutionizing cross-language communication and what every entrepreneur can learn about scaling with resilience, insight, and a commitment to solving real-world problems.

🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭!

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our website to learn more.