『Scalable』のカバーアート

Scalable

Scalable

著者： Kaya Yurieff and Jasmine Enberg
無料で聴く

Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry.

Hosted on Acast. See acast.com/privacy for more information.

2026 Scalable. All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 政治・政府 経済学
エピソード
  • Meta's CMO on AI, Creators & The Future of Advertising

    Meta's CMO on AI, Creators & The Future of Advertising
    2026/06/18

    What is Meta’s creator strategy? And is its massive spending on AI worth it?


    Kaya Yurieff and Jasmine Enberg speak with Meta’s CMO and VP of Analytics, Alex Schultz. He explains why Meta works with creators to sell smart glasses, rather than to try to change people’s perceptions of AI the way many of its rivals are doing. He also shares why Meta’s bet on AI is worth the investment and how the technology is impacting advertising.

    Sign up for our newsletter for free at: https://scalablepod.com/subscribe

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    46 分
  • Going Viral Doesn’t Work Anymore & Accenture Bets Big on Creators

    Going Viral Doesn’t Work Anymore & Accenture Bets Big on Creators
    2026/06/11

    Can you be as big as MrBeast if you start as a creator today? This week, Kaya Yurieff and Jasmine Enberg deep dive into two dynamics happening in the creator economy: Breaking through to new audiences on social media is harder than ever. But at the same time, established creators are struggling to reach their own followers.


    Later in the show, they’re joined by Neil Waller, the co-founder and co-CEO of Whalar Group. Earlier this week, the holding company sold its influencer marketing business Whalar to Accenture’s marketing services arm, Accenture Song. Waller discusses the sale and what’s next for the creator economy.

    Sign up for our newsletter for free at: https://scalablepod.com/subscribe

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    42 分
  • Meta Has a Reddit Problem. YouTube Has a Netflix-Spotify Problem.

    Meta Has a Reddit Problem. YouTube Has a Netflix-Spotify Problem.
    2026/06/04

    Kaya Yurieff and Jasmine Enberg discuss the biggest headlines in the creator economy this week, including the real reason Meta launched a new Reddit competitor, Forum. Plus, they analyze Meta’s subscription push and its new Snapchat ripoff Instants.


    They also unpack the latest twist in the streaming wars as Spotify and Netflix team up against YouTube on an unprecedented podcast deal for Jay Shetty’s “On Purpose.”


    Later in the show, they’re joined by Jonathan Hunt, vice president of media and content at HubSpot, who explains why the software company is acquiring creator businesses.

    Sign up for our newsletter for free at: https://scalablepod.com/subscribe

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    52 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません