​Pitch Perfect lived a beautiful life. Bold. Daring. Courageous. Anyone who came across her path left more emboldened.

It was rumored Pitch Perfect caused everyone around her to shoot their shots unapologetically, swing for the stars, and Orbit Jump to the moon, which resulted in almost shocking vision-board level opportunities.

Podcast guests spots in abundance. Speaking collabs resulting in deep, genuine partnerships. Indie magazine features in the coolest niches. The opportunities overfloweth.

​Pitch Perfect passed away peacefully in July of 2026. After a full and colorful life, she is survived by her heir... Audacity!!!

In this episode, I reveal the name of the heir with absolute naming genius & strategist Katie Pannell of 26&thensome!

We get into:

• Why I decided to rename Pitch Perfect, despite all its success and brand recognition
• How people perceive names and why it's so important to take your time naming things
• When is a good time to rename something? Why change a good thing?
• How I decided on Audacity (and why it scared me)
• Names that didn't make the cut (but will still use in my marketing)
• The emotional rollercoaster of naming precious things
• and SO much more in the world of naming, branding, and pivoting

Perfect for anyone whose ready to kill their darlings.

Connect with Katie:

• Website
• Instagram
• Threads

Connect with Chelsea:

• Join the SHOOT YOUR SHOT CHALLENGE Aug 25-27th!
• Enroll in Audacity for $900 off til Aug 27th!
• Get on the Ultimate Pitch Kit waitlist 🪄
• ☄️ SUPERNOVA waitlist: the thinking lab for the deep thinkers, world-builders, and curious visionaries who see futures that don't exist yet.
• 💻 Website
• 📜 Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
• 💌 The Art of the Ask Podcast
• 📱 IG: ⁠@chelseariffe⁠
• 🧵 Threads: @chelseariffe

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Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!