The discussion with Liam Austin centres around online workshops, both live and evergreen, and their effectiveness in generating leads and paying customers.

The key concept emphasized is the "quick win," a simple yet impactful result achieved within a short timeframe.

The example provided is a 19-minute workshop on obtaining three referrals in three minutes. This quick win builds trust and credibility, making participants more receptive to subsequent offers.

Unlike webinars, workshops do not require a sales pitch at the end, as participants are more likely to engage in a conversation about enrolling in higher-priced programs.

The goal is to convert participants into trusted customers, ideally by charging a fee for the workshop, which demonstrates their commitment and enhances the perceived value.

Pam shares her golden rules for successful webinars, emphasizing the importance of storytelling.

Her first rule is to use storytelling as the primary method of engagement. She recounts her journey from acting to webinars and her initial struggles, where she would have many attendees but no sales. After researching and learning from experts, she tried a new approach in a live stream webinar. Despite technical difficulties with her slides, she made a crucial decision to let go of her prepared content and just talk. In doing so, she began sharing stories, which resonated with the few remaining attendees. One attendee inquired about her program, and she shared information about her eight-week program, accidentally stating the incorrect price. Surprisingly, within 24 hours, out of the ten remaining attendees, seven purchased her program, bringing in a significant amount of revenue. Pam's experience highlights the power of storytelling and authenticity in connecting with audiences and driving sales.

The conversation highlights the importance of web conferences (webinars) in business. Bill, an experienced webinar presenter, shares his "golden rules" for successful webinars.

• Rule 1: Always include a call to action (CTA) in every webinar, even if it's not a sales webinar. The CTA could be a simple action like subscribing to a newsletter or downloading a free resource.

• Rule 2: Deliver on the webinar's promise. Remind attendees of the topic and why it's important, then provide a brief glimpse of how to implement the solution.

• Rule 3: Deliver the promised value in as little time as possible. This magnifies the value of the content and allows attendees to see the results they can achieve with minimal time investment.

Bill emphasizes the importance of building relationships with attendees and providing valuable information, rather than focusing solely on sales.