“How much more can we produce with AI?” is the wrong question.

Everyone is measuring AI adoption by output: more content, more copy, more campaigns, more. Mordy Oberstein and Miruna Dragomir argue that framing has teams convinced they’re getting value from AI when they’re actually getting the least interesting thing from it.

The smarter move? Use it as your audience.

Miruna built a custom GPT trained on her brand’s target personas — not to generate content, but to push back on it. The AI’s job wasn’t to help. It was to simulate a skeptical reader and flag where the messaging wasn’t landing. The result? More useful than any creative brief.

From stress-testing a strategy pitch against a simulated CEO to understanding how LLMs reflect internet-wide perception of your brand, this episode makes the case that AI’s real value isn’t in the output it produces — it’s in the thinking it forces.

Amanda Natividad, VP of Marketing at SparkToro, joins with her own take on using AI for audience research and strategic input rather than task automation.

At SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a grounded discussion on how teams are planning budgets across today’s multi-engine landscape.

With Google’s AI Mode reshaping results and “answer engines” gaining traction, this session compares real-world approaches without one-size-fits-all prescriptions.

What’s on the agenda?

• Ways teams prioritize among content, citations/PR, technical work, and partnerships/data—plus common trade-offs.
• What “impact” can mean in 2026: inclusion in AI answers, citation quality, and durable brand visibility.
• Practical considerations for planning and measurement across multiple surfaces (no one-size-fits-all).

Join to hear different perspectives and gather ideas for your own 2026 discussions. Grab your free seat now.

Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology behind today’s multi-touch search journeys and shares playbooks for earning inclusion in quick answers (AI Overviews, Copilot, Perplexity), building TikTok-native discoverability, and structuring catalogs so people and machines find products faster.

You’ll learn how to clarify entities, use structured evidence, and turn long-form content into short, searchable video—plus what to track when clicks are scarce: share of voice, citations, assisted conversions. We also touch on answer-led browsing and new data-sharing rules that keep Chrome intact—and what they mean for channel mix and measurement. Planning portable brand visibility in 2025? Start here.