How do you actually show up in AI-generated search results like Google’s SGE? In this power-packed episode of Saturday Sparks, Adam Bauer from The Marketing Clerics breaks down the 20 most important ranking factors you need to focus on if you want your local business to thrive in the new era of AI search.

Whether you’re an electrician, smart home installer, or low voltage contractor, this episode gives you real-world steps to build visibility, trust, and authority online.

We cover:

• The 3 levels of ranking factors: Essential, Elevate, Enhance
• How to optimize your website for mobile, speed, and dwell time
• Why reviews, certifications, and about pages matter more than ever
• What “authoritative content” really means to AI
• How to earn trust with real-life proof, not marketing fluff
• Thought leadership strategies that attract local leads

No hype. No gimmicks. Just proven, practical steps rooted in purpose, clarity, and results.

💬 Leave us a review or DM Adam with your top takeaway.

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🎧 Available on Apple Podcasts, Spotify, and everywhere you stream.

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🌐 Need help with your digital strategy? Reach out via email, phone, or Facebook.

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Watch video here: https://youtu.be/EUwBKfL7LTc

Ready to grow your electrical business by offering high-end services like permanent lighting installation? In this Saturday Sparks Live, Adam Bauer—CEO of The Marketing Clerics—walks electricians and low voltage pros through a step-by-step game plan to launch new service offerings, do local market research, and build lead-generating landing pages that actually convert.

This episode covers both the strategy and the tools you’ll need—from understanding your ideal customer to building a sales-focused WordPress landing page using Elementor’s AI Site Planner.

💡 What You’ll Learn in This Episode:
• 🎯 Identifying profitable new services (like permanent lighting)
• 🔍 Using Perplexity AI for market research in your service area
• 🧠 How to define your customer persona & brand story
• 💻 Creating high-converting landing pages with Elementor
• 📱 Designing mobile-first for better ad performance
• ⚙️ Optimizing forms for better lead capture & AB testing options
• 🛠 Connecting WordPress + Elementor templates for real results

📍 Real-world example featured: Permanent Lighting in Cincinnati, OH
📦 Tools used: Perplexity AI, Elementor Site Planner, WordPress
📢 Bonus: Request the Free Brand Persona Worksheet in the comments!

If you have any marketing challenges you would like answered in our upcoming podcasts, leave a comment below!

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In this special pre-recorded episode of Saturday Sparks Live, Adam dives deep into email marketing strategies for electricians and contractors. Broadcasting from the peaceful lakes of Minnesota, he breaks down everything you need to know—from building and maintaining a quality email list to crafting messages your customers actually want to open.

🔌 What You’ll Learn:

• The ideal email cadence and content mix (tips, stories, promos)
• Why first-party data is your greatest asset in 2025
• Real ways to grow your email list without buying junk leads
• How to automate drip campaigns post-service
• Metrics that matter: open rates, click rates, conversions
• How to create content that even the biggest email haters will love

💡 Whether you’re just getting started with email or looking to fine-tune your efforts, this is a must-watch for any growth-minded trade business.

🎯 Free tip: Customer reactivation is cheaper (and more effective) than new lead acquisition. Learn how to tap into your existing gold mine!

📬 Got a question about your email list or want a second pair of eyes on a draft? Drop a comment or DM Adam—he’s happy to help.

Submit your question!