In this week’s Saturday Sparks, Adam Bauer shares hard-earned insights on marketing guarantees, warning signs in agency contracts, and how trades professionals can avoid being burned by vague promises.

You’ll also walk away with 8 actionable social media content ideas to help your trades business stand out and connect with your local market — including a fun “QR code tactic” that drives engagement through curiosity.

Perfect for electricians, low voltage pros, or anyone in home services who wants honest marketing with long-term results.

Mentioned:

• 7 shady guarantee tactics to avoid
• 4 red flags in lead gen offers
• What your agency should be able to guarantee
• How to use case studies, quick tips, values, and client wins on social media

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In this episode of Saturday Sparks Live, Adam Bauer — CEO of The Marketing Clerics — gets real about Meta ads. If you’ve ever boosted a post and wondered where your money went, or tried running Facebook ads that flopped, this one’s for you.

Adam walks through what used to work, what actually works today, and how trades-based businesses like electricians can stop wasting money and start generating real leads.

You’ll hear:

• What Meta ad strategies are working in 2025 (and which ones are outdated)
• Why boosted posts rarely drive phone calls — and what to do instead
• How to write ads that grab attention without being pushy
• What kind of budget to set (and what kind of results to expect)
• Why your messaging matters more than your targeting
• Real examples of ads that get electricians leads for under $20

Whether you’re a solo operator or growing a team, this episode will help you simplify your marketing and get calls coming in consistently — without relying on guesswork.

🎯 Who this is for: Electricians, low voltage pros, and local trades business owners who want honest, effective marketing strategies without the fluff.

🧰 Mentioned in this episode:

• Brand Identity Kit – DM or comment to get access
• Meta Ads Budget Calculator – Available upon request

🔁 New episodes drop every Saturday at 9am Central.

Follow Saturday Sparks Live to stay sharp, stay seen, and stay booked.

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How do you actually show up in AI-generated search results like Google’s SGE? In this power-packed episode of Saturday Sparks, Adam Bauer from The Marketing Clerics breaks down the 20 most important ranking factors you need to focus on if you want your local business to thrive in the new era of AI search.

Whether you’re an electrician, smart home installer, or low voltage contractor, this episode gives you real-world steps to build visibility, trust, and authority online.

We cover:

• The 3 levels of ranking factors: Essential, Elevate, Enhance
• How to optimize your website for mobile, speed, and dwell time
• Why reviews, certifications, and about pages matter more than ever
• What “authoritative content” really means to AI
• How to earn trust with real-life proof, not marketing fluff
• Thought leadership strategies that attract local leads

No hype. No gimmicks. Just proven, practical steps rooted in purpose, clarity, and results.

💬 Leave us a review or DM Adam with your top takeaway.

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🎧 Available on Apple Podcasts, Spotify, and everywhere you stream.

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🌐 Need help with your digital strategy? Reach out via email, phone, or Facebook.

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