Saturday Mornings: The Rise of ‘Better For You’ Drinks in Southeast Asia
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Saturday Mornings: The Rise of ‘Better For You’ Drinks in Southeast Asia
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概要
On MoneyFM 89.3’s Saturday Mornings Show host Glenn van Zutphen and co-host Neil Humphreys we dive into one of the fastest‑growing categories in consumer goods: "better‑for‑you beverages." Joining us in the studio is Julian Koh, Founder and Managing Director of Supergulp, a Southeast Asian sparkling prebiotic soda brand that’s riding the wave of functional drink innovation. Now, Southeast Asia is shaping its own version of the trend — one that blends prebiotics, kombucha, protein, creatine, and adaptogen‑led drinks into a broader wellness‑driven category. Julian shares why consumers are shifting away from traditional sugary sodas toward beverages that promise gut health, sustained energy, and cleaner labels. Supergulp, launched in Malaysia in 2024 and now available in Singapore and Indonesia, is part of this evolution. Each can packs 13.8g of prebiotic fibre with low sugar and calories.
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