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About This Episode

When archaeologist-turned-CEO Sarah Goffman stepped into leadership, she led by treating her company like a culture, studying norms, listening deeply, and aligning people and technology to identity. She shares the simple systems that can help turn overwhelm into progress, such as whiteboard priorities, a 1%-better mantra, and journaling outside when clarity slips. We also dive into how real culture is built in everyday conversations, how customer listening fuels her company’s 40-year success, and the leadership toolbox Sarah relies on: clear goals, written values, mentors, and a trusted circle. If you’re stepping into something new, this conversation will help you define where you are, where you’re going, and the habits to get you there.

About Sarah Goffman

Sarah Goffman is the CEO of TCE Company, a telecom and IT firm she boldly took the reins of seven years ago following the passing of her father. She has since led the company into its 40th year in business, honoring its legacy while driving innovation and growth. Sarah holds degrees in anthropology with a focus on archaeology from the University of Delaware and the University of the Witwatersrand in Johannesburg, South Africa, a foundation that shaped her global perspective and analytical mindset. She's a proud member of InfraGard, a volunteer partnership with the FBI focused on critical infrastructure protection, and the Bold Leaders Collective, a network of visionary leaders, and a member of the GTIA Trustmark Working Group. Her journey is a testament to resilience, transformation, and leading with purpose in high-stakes industries.

Additional Resources

LinkedIn: @SarahGoffman

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